Care about the world we live in and how your choices will affect it. From the car you drive to how much garbage you generate, always live with an awareness of your choices.
Joy Harari has a mission…to help change lives for the better through nutrition. Joy believes that beauty, health, and happiness begin from within — they begin with collagen.
In her early years, Joy was busy raising a family. While her children were still young she lost both her parents and her dear father-in-law to illnesses. In reaction to that, Joy delved extensively into alternative healing and the study of healthy life practices. She found out, ahead of our time, that good gut health is the key to a healthy mind and a healthy body. As her Coaching practice grew she specialized in treating gut and brain health.
Joy’s journey to holistic healing began while she was helping young children on the autistic spectrum. While searching for a better alternative to the bone broth — which helped aid digestion and improves the overall health of her clients — Joy discovered that the real source of healing in the broth was collagen.
Joy set out to find the purest, highest-quality form of collagen available, with no dangerous additives, fillers, synthetic vitamins or herbs — a hypoallergenic product that was backed by science and safe for all to use on a daily basis — and, thus, Shore Magic was born.
Joy believes Shore Magic collagen will help everyone live a healthier, happier and better life. It’s her way of healing the world, one person at a time.
Thank you so much for doing this with us! Our readers would love to “get to know you” better. Can you share your “backstory” with us?
Iwas born with celiac disease. My mom took me to an amazing doctor, Dr. Sidney Hass. He was known for his work as the father of the SCD Diet. He put me on the select carbohydrate diet for 5 years and I was cured. This set down the foundation for me that food and health go hand in hand.
I continued Dr. Hass’s work and became a Certified Holistic Health Coach specializing in children on the autistic spectrum and depressed and anxious adults.
I was very successful in helping people change their symptoms by changing their diet. I used the GAPS diet, which is very similar to the SCD diet. One problem I had was that many of the kids refused to drink the bone broth I recommended they have every day. I had to solve this problem. Collagen is the main healing component in bone broth so I set out on a mission to create the purest most effective marine collagen I could find. That’s how Shore Magic was born!
Can you share the most interesting story that happened to you since you started your career?
Since starting Shore Magic collagen I have been amazed at the efficacy of this product. People come back to me with the most amazing testimonials. Before I put this product on the market I needed to be sure that it was doing what we saw it done. I needed to have it tested and see on a cellular level with no doubts that it was really effective. The most interesting thing was when we got the results of the scientific study and found out things we never knew our collagen could do! We knew it helped wound healing and bone density but we did not know it crossed the blood-brain barrier and is involved with creating new brain cells. That helps memory and cognitive ability. We also saw that it helps detoxify the lungs and liver. I found this so interesting and apparently so did the scientist. He had it published in a top peer-reviewed scientific journal!
I believe the takeaway is that whatever you do, do it with the utmost integrity. Check everything out and back it up. Then you can move forward with full confidence. It will always pay off.
Can you share a story about the biggest mistake you made when you were first starting?
This was my first business venture. I made many mistakes but I like to call them learning experiences. I went overboard creating many different product lines including collagen powder, skincare with 11 different organic skin care products made in France and a line of organic collagen chocolate bars in 7 delicious flavors. It was too much at once.
Can you tell us what lesson you learned from that?
Start slow and add on as you need.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
My Husband Eli is amazing at business and smart as they come! He’s taught me so much. Also, my daughter Laura Dweck came on board and is partnering with me to take Shore Magic to the next level. She is an ace. I learn from her every day.
Ok perfect. Now let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?
My dream is to heal the world. I have found after 30 years of delving into health and wellness that Shore Magic Collagen is the answer to so many ailments, both physical and emotional. That’s why I am doing this. Knowing I can help people feel and look better and actually reverse aging is what makes my work so meaningful. It is so rewarding. We are also a very sustainable company. We care so much about being responsible environmentally.
Can you share your top five“lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.
1. Care about the world we live in and how your choices will affect it. From the car you drive to how much garbage you generate, always live with an awareness of your choices.
2. Have gratitude every day and focus on the positive things in your life. Don’t sweat the small stuff.
3. Eat the best quality, purest food and drink the best quality purest water you can find.
4. Eat foods that are a variety of all the colors.
5. Last but probably most important; give to others in whatever way you can. Be generous with your time, your attention and your money.
If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?
I would say farming. We should all grow our own food and eat as close to nature as possible to reap the benefits of fresh, pure unadulterated food. Farming would also keep us close to nature and the energy of the earth.
And of course, always give your body what it needs like Shore Magic Collagen. As we age, our collagen production slows and we don’t get enough of it in our diets today. That’s why taking our collagen has such far-reaching health and beauty benefits.
What are your “5 Things I Wish Someone Told Me Before I Started” and why?
- I wish I knew how much being in business helps you grow as a person. I probably would have done it sooner.
- Pay attention to the numbers. I was lucky I had my husband and my daughter paying close attention to this aspect. I’ve learned how important it is to fulfill my mission
- The educated consumer is the best consumer. Spend the time and resources you need to educate people about your product.
- Your team is everything. Keeping the synergy going between the people on your team is so important.
- The more you appreciate your team, your customers and the more passionate you are about your mission the faster and larger you grow as a company.
Sustainability, veganism, mental health, and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?
Sustainability has to be #1 for me. I have many grandchildren. I want to leave them a clean good healthy environment to live in.
What is the best way our readers can follow you on social media?
On Instagram @shoremagic
Thank you for these fantastic insights!
Thank you for the great questions!