Can Wellbeing Drive Value for Business and Society?

YES, Says VTT Exec Sari Ek-Petroff.

Sari Ek-Petroff at VTT

Effective companies today strive to create an integrated strategy for advancing wellbeing at work. Few have cracked the code, however, on building a wellbeing strategy that benefits individual employees, team and organization performance, customers, and societies all at once.

So, it was a delight to interview Sari Ek-Petroff, an executive committed to this high standard of wellbeing leadership. Sari is head of People and Leadership Development, Culture & Wellbeing at VTT Technical Research Center in Finland, a leading research and technology company in the Nordic countries.

Two years ago, VTT leaders redesigned the company strategy using a galvanizing question: 

How can we bring greater value to our customers and society? 

They realized a core expertise of the company—technology—could be a more compelling driver of wellbeing globally. As a result, health and wellbeing has become a central commitment of VTT’s services within the marketplace, as well as the operating culture inside the workplace.

What approach did they take, and what do they envision for the future? Enjoy my interview with Sari for all the details. She’ll inspire you for sure!

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