Can A Car Commercial Remind Us To Live In the Moment?

How a Volvo ad reminds us to live life more fully.

It’s not usually the case that a car commercial can remind us to live life more fully, but this new Volvo ad, which uses recordings from late philosopher Alan Watts, does just that. The 2:50 minute spot, narrated by Watts’ words, offer various pearls of wisdom, including, “There is no use planning for a future which, when you get to it and it becomes the present, you won’t be there.”

Grab a box of tissues and watch the entire ad above.

Originally published at

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