Can A Car Commercial Remind Us To Live In the Moment?

How a Volvo ad reminds us to live life more fully.

It’s not usually the case that a car commercial can remind us to live life more fully, but this new Volvo ad, which uses recordings from late philosopher Alan Watts, does just that. The 2:50 minute spot, narrated by Watts’ words, offer various pearls of wisdom, including, “There is no use planning for a future which, when you get to it and it becomes the present, you won’t be there.”

Grab a box of tissues and watch the entire ad above.

Originally published at journal.thriveglobal.com

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

Connecting Life

by Amy Goldberg
Community//

The Yiddish word that gives us seven essential ingredients for a meaningful life

by Zack Bodner
Unite for JOY - Global screening June 1 at 5 pm
Community//

Unite for Joy!

by Pat Mitchell
We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.