Tell me a little bit about your background and how you ended up choosing the social media field?
At a young age, I’ve always loved photography and traveling. At one point I was wanting my career to be a photographer. Once I got more involved in social media and started meeting and connecting with people on these platforms, I realized there was a huge opportunity here. Why not travel and take photos and get paid to do it?
How did you develop an interest in fashion, fitness and travel?
I’ve always been in love with fashion and traveling the world. As far as fitness goes, it wasn’t until the last 5 years of my life when I hit a low and wanted to turn things around for myself. I needed to make some big changes in my life and those changes were crucial to the person that I am today.
What were you doing before you became a digital influencer, and what inspired you to pursue social media as a career?
Before I jumped into social media as a main income stream, I worked in retail. I spent the last few years working nonstop and working the typical 9-5 job. I wasn’t happy where I was at and was looking for something that allowed me time freedom, the ability to travel, and to do what I loved.
What inspired me the most to pursue social media as main income stream would 100% be my incredible husband. He really took a leap of faith with social media and is one of the most successful social media marketing agency owners involved with the space. Seeing his success story and how he impacts and inspires people all around the world made me want to do the same thing in my own way.
How do you decide which brands to partner with, and how do you ensure that your fans are receptive to sponsored content?
Before I decide to commit to collaborating with brands, I have a few questions I ask myself:
- Do I believe in what their brand or business stands for?
- Are they using their brand or company to inspire others?
- Are they going to fit with my personal brand and audience?
I want to be able to work with brands that I personally use and believe in.
What advice would you give to those interested in building a following or building their own brand online?
I would say stay consistent. It’s important to set small goals and to focus on what you really are wanting to accomplish. Don’t try and do too many different things. Focus on how you want to present your personal brand and determine how you can deliver maximum value to your audience daily. The more value we give others, the more success tends to flow our way.
How do you personally define success?
Doing what you love to do while being the best version of yourself.
What is a surprising lesson that you have learned from being a digital influencer?
The amount of time It takes to create content. If you are wanting your pictures and videos to look amazing and for people to truly like what they see it’s so important to take the time to capture good content.
My husband and I can sometimes spend 30 mins to 6 hours creating content. But we enjoy doing it and really want to be successful in this area. You can’t expect to just never spend any time on this especially if you are looking to be successful in this area.
What’s next for you?
Well I just recently landed my biggest partnership so far with Bang Energy. So you are going to see me moving more into videos, fitness and YouTube.