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“Branding Strategies are Changing” Says, Brian klock

Branding is a complicated and highly complex process, need to be done with strategies. Social media marketing and Mobile Apps advertising are some major forces in any Branding strategy. Also celebrity influence is an Integral part of the Strategy. Analytic firm App Annie has predicted that the global application market will eye on a staggering growth […]

Branding is a complicated and highly complex process, need to be done with strategies. Social media marketing and Mobile Apps advertising are some major forces in any Branding strategy. Also celebrity influence is an Integral part of the Strategy. Analytic firm App Annie has predicted that the global application market will eye on a staggering growth to be worth of $6.3 trillion by 2021, a 380% increase compared with just a few years back in 2016.

E-Marketer’s survey shows, mobile ad spending will grow 20% to $70 billion and will account for 75% of total digital ad spending in the U.S. Inevitably, in-app advertising will be a must-have for app developers in years to come. 

The process Branding is highly data intensive. With machine learning and artificial intelligence technology, mobile ad networks could yield deeper and more prescient insights about their ad performance and customer behavior. Programmatic ads are completely data driven. Ad networks can feed and train their algorithm model with every successful ad impression data to predict the future. With the right AI model, ad networks can help both developers and advertisers to find the most precise audience segment, and make the most from their advertisement

“Neuroscience plays a major role when designing marketing strategies. The technology enables brands to understand how specific advertising elements affect consumers, their decision making process, and how to reach consumers on a subconscious and emotional level” says Brian Klock, CEO of Advisight. Every purchasing decision contains a strong emotional element, He added. 

About Advisight

Advisight is the world’s premier marketing research center located in Los Angeles, CA. The agency is a leader in building global influence and manages a network of more than 500 million people. Advisight captures long-term attention, creating loyal super fans for brands and its revolutionary neuroscience research creates premier marketing insights which produce notable proprietary systems that cultivate real fans and viral reach. It provides specific ways to leverage that information and also work with the world’s largest influencers and brands, identifying target market attention and how to capture it efficiently

 

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