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Brand Storytelling Essentials

Storytelling can position you as a leader in your field, get you more professional opportunities and make you stand out above the noise. When you take charge in leading the narrative, it clears away any confusion about who you are and how you provide value to others. Think about it. If you say that you’re […]

Storytelling can position you as a leader in your field, get you more professional opportunities and make you stand out above the noise.

When you take charge in leading the narrative, it clears away any confusion about who you are and how you provide value to others. Think about it. If you say that you’re a digital marketing guru but no one can find you when they search online then maybe you need to rethink what you’re telling people.

This digital age has made it easier than ever to promote your personal brand and business. What many fail to realize is that storytelling should be intentional. From your profile photo to your Facebook posts, every element has to revolve around a clear mission. Something that your target audience can get behind, makes them feel inspired and best see value of what you’re doing and who you are.

Here are some things to keep in mind before you hit the post button:

Build connections

Storytelling is critical to your online brand because it inspires trust and loyalty, leading to sales, referrals and repeat business opportunities. But to have that effect stories must be authentic, strategic, creative, inspirational and firmly rooted in your brand’s core values.

Where brands fall short is by being ‘salesy’ and sharing content that focuses solely on what they do or what they have to offer. Effective storytelling includes letting your audience know who you serve and why you do what you do. Crafting consistent messages with those core elements helps people build an emotional connection with your brand.

Think before you post

Every status update on social media adds to your brand. Be open and engage — but don’t share everything. If you want to be seen as an authority in your field, it may not be a great idea to share content that could be seen as vulgar.

Remember: You’re being Googled as we speak by potential clients and business partners. So, if you feel inclined to mention the time you drank an entire keg of beer in college — please don’t.

Get visual

People love what they can see — that’s why platforms like Instagram and Snapchat are so darn popular. Visual content such as photos, videos and infographics drive significant traffic to your social profiles. More traffic means more eyes on your brand.

It also offers greater insight into your brand’s personality thus making it easier for your audience to know, like and trust you. Share a photo of your trip to Vegas and craft a short story that aligns with your personal brand. The trick is to use visual content to enhance your stories and not just be random fixtures.

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