Bluefish CEO Steve Sims: “Let’s get back to conversations that matter and communicating, it’s still the only thing there is no App for” with Marco Derhy

With Steve Sims and Marco Derhy

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I want people to get used to communicating again, for far to long we have watched the top of people’s heads as they live through their phone. Let’s get back to conversations that matter and communicating, it’s still the only thing there is no App for.

I had the pleasure of interviewing Steve Sims, author of the best selling book, Bluefishing and the man who has made a nice living making once in a lifetime events happen for the rich and famous

Marco: Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

Well first, I didn’t pick this career path, I think this career path picked me. I was a bricklayer in East London, not exactly a CV that opens doors. But I had and still have a passion and a gift for listening really well to all types of people. Once you really learn how to listen, you also know what people want and how to get it for them.
To be more specific while working on the door of nightclubs I heard people moan that they couldn’t get into certain parties, I felt if I befriended these rich folks and provided them access I now had a value to be in their circle

Marco: Can you share the most interesting story that happened to you since you started your company?

Hmmm, well I will say there are many ranging from sending people down to the Titanic, placing them on stage with their favorite rock band, having them as extras on Hollywood movies to getting guitar lessons from a top shelf rock guitarist.

But I suppose the one that always sinks in and is one I can talk about is when I had a client who wanted an exclusive dinner in Florence for his then fiancée — rather than book a restaurant I closed the Academia museum, placed a table of 6 at the feet of Michelangelo’s David and then had Andrea Bocelli come in a serenade them — that’s the way I arrange a Italian dinner 😊

Marco: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Never made mistakes, just learned that didn’t work and with that attitude life’s short comings become experiences you can grow from.
I have learned over the years to check the small print as the bigger the name the smaller that print becomes on what you can do and say post the payment

Marco: What do you think makes your company stand out? Can you share a story?

Well, the concierge part of my business is untouchable in its unqiue ability. I thought it was time to teach others how I’ve done what I’ve done all these decades. I started a private club for people like me who have trouble controlling their passion for life and business and I divulge my secrets with them there. It’s been amazing.
Its called the Speakeasy community and its for those looking to learn, grow and have fun while doing it, as I say if a bricklayer from east London can do this at the Vatican and this with Elon Musk you don’t have an excuse

Marco: Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Find a way to do only the things you are truly passionate about. Give all the other stuff to someone or something else. We’re not good at everything, and thinking that is our downfall.

Marco: None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I feel like if I mention one person, it will be to the exclusion of so many others. I learn and grow from just about every person I encounter; especially the ones I’m not so fond of; they are my best teachers.

Marco: How have you used your success to bring goodness to the world?

The Prison Program I’ve been working on with my mates is a transformative experience; hopefully, for the men, we meet with, and definitely for me personally.

Marco: Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

My dad once said “Son, no one ever drowned from falling in the water, they drowned from staying there” that’s sorted me right more than once

Marco: What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.

  • It will go wrong if it can — be prepared
  • Listen quickly and ignore slowly — some great advice has come from some of the strangest places
  • Treat everyone with respect — if someone you work with is an A hole to the person parking their car end it there and then — they won’t change
  • Money is not wealth — relationships are!!
  • Provide more than they paid for — tip your clients to keep them happy, passionate and loyal

Marco; You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I want people to get used to communicating again, for far to long we have watched the top of people’s heads as they live through their phone — lets get back to conversations that matter and communicating, its still the only thing there is no ‘App” for.

Marco: How can our readers follow you on social media?

Twitter —

Facebook —

Instagram —

Marco: This was very inspiring. Thank you so much for joining us!

— Published on December 2, 2018 at

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