Blogger Desk – Content Research, Marketing and Apps

I love research and my day-to-day work takes me to a lot of blogs. I read many successful blogs like Quick Sprout, Copy Blogger, Backlinko, and Pro Blogger.

They take pride in their blogging work and that keeps separate them from blogging rookies. Blogging can be an amazing fun like a hobby to fill your online diary or a full-fledged corporate like HubSpot.

If you are a solo person behind your blog, especially if you are just starting out, things can be tough. You have to learn how to set-up a blog with considering the best options for UI designs, hosting, and subscription conversion. You’ll have to get handy with blog and content promotion – the best use of content marketing + email marketing + plugins installation + widgets applications, and so on.

And on top of all, you also need to improve your reading ability to go across a number of top ranking blogs/magazines to build a loyal relationship with other bloggers. Content syndication, sharing, linking to others, and commenting will solidify your credibility. The most seen problem with the novice bloggers – they already have a full-time job or obligations elsewhere, things seem quite overwhelming for them. Clearly, most of them get frustrated and give up too early.

The best solution in such circumstances, you need to recall why you started your blog! Once you start this practice, you can make a clear plan and put your nose to the grindstone to get things done right. Here are some of the tips on how to knock out the required blogging TO DOs every single day.

Search, Read, and Research

Successful bloggers and SEOs have a common practice – they love their research part, they know how to make use of Google search, social media feeds, magazines subscriptions, and through online tools. Every novice blogger needs to learn it whether you love it or hate it. You might be an expert in your industry but its worth keeping your eyes on new trends in the industry, the viral topics, and new ways to promote your content.

1. Buzz Sumo

Buzz Sumo is my go-to content discovering platform. This quickly analyzes and returns what resources and platforms are best for any given topic or competitor. Suppose you’ve written something great about technical SEO and the MOZ wizard himself, Rand Fishkin mentions it in his next tweet. The result – you’ll get new engagement on Twitter and will see many visits to your post. That’s the power of influencer marketing and that’s where this platform will help you – finding the prime influencers to help promote your blog content.

2. Get Pocket

Get Picket allows me to save something I found interested and worth reading for later use. Every day, I go through various blogs, White Papers, and PODCASTS. I can’t read them all at once so I use to put them in my pocket so I do not miss any excellent work of others. It helps me reading them later-on and generating the ideas for my next blog post.

3. Podcast Addict

Apple users love iTunes. That’s great, but I am not an Apple user. I use the Android phone and my friend recommended the app called Podcast Addict.

I am a regular listener of Neil Patel’s academy and if you’re serious about getting online marketing hacks, it’s worth checking.

Promotion, Marketing and Traffic

What are the traffic channels for most of the successful blogs? It is a combined form of all major platforms – Google, Bing, Facebook, Twitter, Quora, LinkedIn, and Referrals. Getting a strategic approach over diversified platforms will help you stay ahead on the marketing of your blog as well as keep communicating with your blog readers.

4. Buffer App

A study by Social Media Examiner found that 83% of marketers agree on social media marketing importance for their business.

Twitter is very different than other social platforms and possibilities of your followers seeing your new tweets are very astronomical. Make sure to promote your latest blog post more than once.

Buffer can make your work a lot easier. The native Twitter app allows you to schedule your next tweets. You can align your tweets with your blog editorial calendar and relax, considering that your tweets will make a place in the news feed of your followers.

5. GetResponse

Traffic from emails is among the top sources for Neil Patel and Backlinko blogs traffic channels. I regularly get their emails because I’ve subscribed to them. GetResponse is the app I use for email collection and sending newsletters.

6. Canva

You’re a solo blogger, right? Probably, you don’t have a graphic designer in your team to get creativity into visuals and featured images. Canva comes here into the picture to help you under designing side of the blogging. Several studies proved that our brain processes visual information 60K times faster than the text. You can select ready-made templates from there, add images properties and your text – That’s it, very sailing.


In the busy world, we live in today, running your online business, or blog is not easy. There is tough competition and you’ll have a couple of John Cena in the ring battling against you. Creative thinking, smart job, and hard work are your only weapons.

What about you? Any apps or methods you like to use to stay on top of your online business when you’re on the go? Please comment below and let me know.

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