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“Being A Female Leader, I Like To Inspire Women Everywhere, Starting With Those In My Office”

5 Leadership Lessons With Jennifer Tidy, VP at ModiFace


5 Leadership Lessons With Jennifer Tidy, VP at ModiFace


Being a female leader, I like to inspire women everywhere, starting with those in my office. Each and every person out there has unique capabilities and the ability to reach for their goals, I love to be able to assist where I can, give advice, and empower them to do so.


I had the pleasure of interviewing Jennifer Tidy, Senior Vice President of Partnerships at ModiFace.

Thank you so much for doing this with us! What is your “backstory”?

I have been at Modiface for the past 9.5 years. I was the 2nd employee at ModiFace and helped to grow the team to +65 employees and over 100 clients prior to being acquired.

Can you share the funniest or most interesting story that happened to you since you began leading your company?

One of the most interesting parts of my job is the travel. I have the opportunity to travel around the world to meet some amazing companies all the while having the chance to see the world. I also do a lot of public speaking at industry events and absolutely love it.

What do you think makes your company stand out? Can you share a story?

ModiFace is the leading AR and AI company. We are able to stay ahead of the game by consistently innovating our technology and finding the needs in the industry that we can quickly fulfill with our AR. The biggest item that empowers us to stand out is the team. The ModiFace team is more like a family, we all respect each other, empower each other, and strive towards the same end goals. We work very well together as a cohesive unit and that is what makes us so strong and agile.


Are you working on any new or exciting projects now?

Of course! We are always innovating our technology and testing new ideas. As they say, technology is never done.

What advice would you give to other CEOs or founders to help their employees to thrive?

It is important to reflect on each day, and review what the highs and lows were. This will help you to recognize where you can improve the next day and appreciate the good effort that was put in. I would also add that you can never ask too many questions, and you should never stop learning.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

There are 2 very important people in my life that have helped me get to where I am today. First and foremost, I owe a lot to my mother for instilling good moral, work ethics, and confidence in me. She has always pushed me to live my best life. I also owe a lot to our CEO, Parham Aarabi. Not only is he an excellent leader, he has been my mentor and friend, and without him I wouldn’t be where I am today.

How have you used your success to bring goodness to the world?

Being a female leader, I like to inspire women everywhere, starting with those in my office. Each and every person out there has unique capabilities and the ability to reach for their goals, I love to be able to assist where I can, give advice, and empower them to do so.

What are your “5 Things I Wish Someone Told Me Before I Became CEO” and why.

1. Failure is a good thing, it helps you to grow.

I have heard many times that for every 9 no’s, you get 1 yes. Meaning you have to keep persevering and remember that you didn’t fail when you at least tried, it’s actually helping to narrow down the routes that will get you to a success.

2. The most important thing is to have a good team who is supportive and working towards a mutual goal.

One of my favourite things about ModiFace is the team I work with. You spend majority of your day and life at work, and when you work in a collaborative space with a team that feels more like family than anything you are able to accomplish a lot more each day. Not to mention going into work excited to see everyone really puts some pep in your step.

3. Always have 1 or more back-up plans.

One should never assume that things will go smoothly each and every time. I can’t even begin to count the amount of times a back-up plan has come in handy because unknowns that come up, or curve balls that are thrown.

4. Be adaptable and agile.

Being part of a start-up requires immense amounts of flexibility. Every day is a new adventure and you need to ensure you are equipped to roll with the punches and demonstrate a positive attitude to your team.

5. Develop thick skin.

As crucial as criticism is to self-development, you can’t always please everyone. Developing thick skin allows you to eliminate some of the stress that goes hand in hand with criticism, allowing you to better focus your attention towards your goals and self-improvement. It is important to filter out negativity while also accepting and using critiques in a positive way.

Can you please give us your favorite “Life Lesson Quote”?

“Go slay the dragon” — my dad. This has a dear meaning to me as he would always give me life advice and encourage me in my career. Each morning he would call to wish me a good day and remind me to make the most of it — “Go slay the dragon”.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this 🙂

I have a long list of people I would love to have lunch with, but at this point in my life I would love to have a lunch with Jane Fonda. She is a strong, hard working woman with an entrepreneurial spirit. She is just an all-around confident yet humble woman and such an inspiration.

Originally published at medium.com

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