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Inside Influence: One On One With FullyRawKristina, Kristina Carrillo-Bucaram

I spoke to Kristina Carrillo-Bucaram a.k.a. FullyRawKristina to uncover lessons from a successful lifestyle influencer

Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is something about you that the many people who follow you don’t know?

Kristina: My life is pretty much an open book. As an influencer, I feel it is very important to be transparent in all that I do because I want people to feel they genuinely know me. But, if I had to say that there is something that people don’t know about me… it would be that I was the first ever ceramics major at Vanderbilt before I transferred to Rice University.

Adam: How did you become an “influencer”? What is the inside story?

Kristina: I think I knew at an early age that I was destined for great things. What, I wasn’t sure. One of the defining moments of my transition into raw foods happened when I was leaving Vanderbilt University and headed to Rice University. I will never forget trying to become a RAW FOODIST in college. IT WAS ROUGH. I was always made fun of and… man, it was a challenge. But I saw beauty in the struggle, and I realized that I was trying to do something different. When I realized that what I was choosing, to become fully healthy, was a way to help others change their lives; I knew I had more power to impact my community and those around me.

I guess you could say the inside story came from my passion to heal myself from onset Type 2 diabetes which led to WAY more. I realized that my story (Going FULLRAW/ “cold turkey” from 0-1,000 in one day) would be an example for others to follow. 13 years later, I haven’t eaten a cooked meal, and I couldn’t be happier. It’s a dream to be able to include and influence others in this lifestyle and to live a fuller, richer, and healthier life every day!

Adam: What advice do you have for those interested in working with influencers? How do you do decide who to work with?

Kristina: As an influencer, you must take your responsibility to do good and be good very seriously. It’s not every day you have the lives and esteem of so many in your hands. Advice: Always be authentic. That’s the first. I have been through a few rough spots with many influencers who were in it only for their own benefit. I have to rely heavily on my gut and work with those whom I feel like have the same mission, goals and dreams, and are in alignment with the integrity that I hold very dear to my brand/myself and the dream of making this world a healthier place.

Adam: What advice do you have for those interested in becoming influencers?

Kristina: I think you are born with the desire to do great things. If you are feeling that urge to do more, find your niche and work with it! Find a team of people who support you, get creative, and HUSTLE, HUSTLE hard, and do it… consistently, every day! It will become who you are and the way that the world recognizes you… then, you will have created a brand and you can take your dreams to the moon and beyond.

Adam: What has being an influencer taught you about branding and marketing?

Kristina: First of all, the world of branding and marketing is constantly evolving and changing. Changing so much that you have to know that what you are offering provides useful, original content to all around you. I like to surround myself with like-minded influencers who also keep themselves abreast of the current fads/trends and are always working to creatively reach his/her audience. Branding is something that comes naturally to me, but when it comes to getting the message out to the world, I’m always coming up with creative ways to reach out… most of them for me are digital now… with my platform being mostly digital, I like to create custom challenges, classes, and programs, and I am coming out with my first challenge based APP here soon!

Adam: What are your hobbies and how have they shaped you?

Kristina: Hobbies: well, I eat! Ha! I am an avid Yogi, I love to exercise, sing and dance, to be in nature and with animals. As cheesy as this sounds, being creative with food is one of my biggest hobbies. I was actually the first ceramics major at Vanderbilt, which was awesome, but I furthered my artistic skills developing my love for food styling!

Adam: How do you pay it forward?

Kristina: I guess you could say my co-op was the best way I paid it forward. Apart from consulting individuals every day on my social media platforms, I really enjoyed visiting with individuals and helping families figure out different ways to feed their family with nourishing organic foods and creative recipes every week. I would wake up every Saturday morning for 10 years at 6:00 AM to make sure that I had hustled the right amount of produce to provide for my community, and that love and passion remains with me still. I also love volunteering at local pet shelters, especially after Harvey. It has been a goal of mine to volunteer and help use my social media platforms to get some of these rescue animals a home. 

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