Adam: Thanks again for taking the time to go behind the brand. First things first, though, what is
something about you that the many people who follow you don’t know?
Azzy: One thing most people don’t know about me is why I have a small piece missing on my
ear. When I was in high school a girl was getting bullied and I stepped in to stand up for
her. Unfortunately for me it did direct the fight toward me which lead to a small triangle
shaped cut out on my ear. But I wouldn’t take it back because I stood up for what was
right and helped someone who needed help. And now I got a cool story to tell whenever
someone asks me what happened to my ear.
Adam: How did you become an “influencer”? What is the inside story?
Azzy: I never woke up and said I wanted to be an influencer. I just knew that I wanted to make
people laugh and feel like they were a part of my family. Inclusion and kindness really
are the main themes of AzzyLand and I try to project that to my audience. I started just
making videos on topics that interested me and it grew from there.
Adam: What advice do you have for those interested in working with influencers? How do you do decide
who to work with?
Azzy: I see firsthand how hard influencers work on their content and I think that many brands
are starting to understand that more people nowadays are moving away from traditional
media like television and radio so they are putting more stock into it influencer-based
advertising. However, one thing that I think is really important with working with
influencers is for brands to understand that the influencer really knows their audience
better than anyone. Therefore allowing an influencer enough creative freedom with a
brand deal could really impact the outcome. The more genuine and in line with an
influencers content a branded post is the more successful it will be with their fans.
Adam: What advice do you have for those interested in becoming influencers?
Azzy: My first piece of advice would always be to do something you love. I never really got into
YouTube to become anything. I did it because I was passionate about gaming and
making people smile. That passion grew over time and opportunities came from it. The
most important thing to remember is to figure out your “why”. Why do you want to do
YouTube? There are so many things that distinguish youtubers from one another but one
things that ties us together is our passion for the content we create.
Adam: What is the biggest misconception about the influencer world and life as an influencer?
Azzy: I think one of the most common misconceptions is the amount of time it takes to put
this all together. In essence you are running a business. From filming videos to editing to creating the thumbnail, the process of running the channel is a 24/7 job. It’s stressful
at times, it takes sacrifice, but at the end of the day I wouldn’t trade it for the world.
Adam: What has being an influencer taught you about branding and marketing?
Azzy: One of the most important lessons I learned about branding and marketing yourself is
taking pride in your image. I’m very particular about brands I work with and people I work
with because I want to be sure that they exemplify the same values as my brand. I would
never take a brand deal from a company I don’t believe would work with my audience. I
always want both the brands I work with and my audience watching to be fully happy
with the content I put out.
Adam: What are your hobbies and how have they shaped you?
Azzy: One of my biggest hobbies, which led me to YouTube in the first place, is my love for
gaming. Although it was was how I began my content, gaming eventually prompted me
to switch my content. A scary change but a necessary one. At the beginning I was doing
all gaming content but when I switched to one video per day, gaming, my most favorite
past time, was starting to feel like a job. I realized I’d rather play games on my free time
and go at my own pace.
Adam: Who have been the biggest influences in your life and how do you pay it forward?
Azzy: My biggest influences are my parents. It’s the values they instilled in me that I try and
carry over to my channel. Also, I have some really close friends that would do anything
for me. They care about me and they make me feel accepted no matter what I am going
through. I pay it forward by making my audience feel the same way. It doesn’t matter if
we haven’t met, if you are part of the Azzyland family, you are accepted and loved for
who you are. I try and spend so much time in my own comment section for that very
reason. I want people to know I’m there for them and that I care.