Adam: What is something about you that the many people who follow you don’t know?
Lucas Asher: Probably the fact that we spend countless hours just making sure all of our content is on point. Being a musician in 2018 means having a cohesive aesthetic, and captivating content including the music.
Adam: How did you become an “influencer”? What is the inside story?
Lucas: Honestly, through our music. Our songs have really clicked with so many people, and we’re constantly working on our sound, our content, and connecting with our fans. Thanks to social media, we are able to connect with fans from all over the world and have meaningful relationships with our fans.
Adam: What advice do you have for those interested in working with influencers? How do you decide who to work with?
Lucas: Definitely to reach out to people you admire. We reached out to RZA with our music and eventually he reached back, which lead to our collaboration, “NY Anthem”, so dream big. We have a specific vision and we only work with people who we feel a true connection with and are authentic to our sound.
Adam: What advice do you have for those interested in becoming influencers?
Lucas: Always stay authentic to who you really are – that’s what makes you unique. Put yourself out there. Be resilient. Don’t give up and don’t let anyone tell you what you can or can’t do.
Adam: What is the biggest misconception about the influencer world and life as an influencer?
Dimitri Farougias: That anyone can be a big influencer. It’s hard work and most people assume it’s easy.
Adam: What has being an influencer taught you about branding and marketing?
Dimitri: Oh, so much! Being a musician really forces you to focus not only on the content you’re creating, but also to consistently do what matches your aesthetic while appealing to your audience.
Adam: What are your hobbies and how have they shaped you?
Dimitri: Anything music-related. We are constantly writing and in the studio creating new content for our fans. We love to go see live music and support our other musician friends.
Adam: Who have been the biggest influences in your life and how do you pay it forward?
Dimitri: Gary Vaynerchuck for sure is a big influence. Music-wise, definitely The Clash and some others. We pay it forward by collaborating with all sorts of influencers. Size doesn’t always matter; it’s about the quality, and I think that’s what helps differentiate us.