I was first starting sales a dispensary owner told me “wax is the future! you have to start selling that” — so I quickly brought a concentrates line to market…not knowing anything about concentrates! Not only did it distract me from our core product — pre-rolled joints — but I wasted nearly $10,000 and time I could never get back.
What advice would you give to other CEOs or founders to help their employees to thrive?
Support your employees. Get to know them as a person and what makes them tick. Remembering the name of their dog or kid so you can check-in with them is important. Surprising them by bringing their favorite lunch in. Making employees feel valued ensures that they will put in the extra effort to help the business.
Open communication. Sometimes the best ideas come from your employees. Making sure not to stifle healthy debate is vital to a successful operation. Each employee has a different mindset that can help you discover how different market segments will react to a new product. Also you want your employees to feel they can discuss anything with you. It creates a better working environment so when that inevitable obstacle surfaces you don’t have people wanting to jump ship but actually buckle down and help you grind it out.
Honesty and transparency. There’s a fine line between being 100% honest with your employees and being honest without over-sharing. If you had a less than stellar month and are not sure you’ll be able to make payroll. Let them know sooner rather than later so they can be prepared to wait a few extra days for their pay. If they understand the situation early on its much better than them finding out on payday that their hard earned check will be delayed. Lack of trust leads to poor engagement, lower productivity and higher employee turnover rates.
Recognize great performance. Everyone likes to be recognized for their hard work. Make sure you are not only praising the team but single out individuals that went above and beyond. A simple note is a great motivation booster. It helps to make sure each employee feels integral to the success of the business.
You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
A cannabis-related movement that would bring the most amount of good to the most amount of people is the burgeoning hemp industry. Industrial hemp has the capability to drastically change how we create most of our consumer products. The end of the plastic era for instance would ensure we could stop poisoning our oceans with non-biodegradable single use plastics. The advent of hemp pulp for paper would slow down the rampant pace of deforestation. Hemp based fuels would slow the climate change we are only starting to witness now. From building material, textiles, to food-products hemp can be applied in hundreds of ways. It’s easy to grow, inexpensive, and highly sustainable. With the 2018 farm bill that legalized hemp in the U.S we are going to see hemp widely utilized across a wide spectrum of mediums. My goal would be to help expedite the mass adoption of hemp across the world.
What is the best way our readers can follow you on social media?
Our instagram: @stoneroadfarms
This was very inspiring. Thank you so much for joining us!