Live everyday like its your last: When you wake up in the morning, it’s already a good day. Try to do better today than yesterday. Enjoy your family and friends as nothing is forever. Be confident in your approach but soft in your delivery as this will payoff more ways than one.
I had the pleasure of interviewing Cale Anjoorian, founder and CEO of Lifebred. While launching Lifebred, Cale’s healthy lifestyle and 20 years of experience leading technology solutions in the Pharmaceuticals, Retail and Entertainment industry provided the inspiration and passion to create something innovative, cutting edge and naturally healthy for people of all ages.
While growing up in Lawrence, MA and taking up boxing as an outlet, I quickly learned that there are better ways to make a living (putting my head to better use). I’ve always ate clean and as a lot of people know when eating clean, it’s not easy nor does it have an abundance of taste. Our food choices today & consumption of refined foods must change and I must do what I can to make a difference.
a. I would have to say as I dug into the refinement methods and chemicals being placed into our foods it gave me a whole new perspective and marketing vision for Lifebred. In order to get consumers to switch to Lifebred I had to make it frictionless / seamless so a focus on the look of the product (natural and sexy) and marketing (we are not just gluten free…) of it was super important.
a. Existing Markets indicate what’s been working. Studying these markets over time tell you the trends. Listening to consumers in these Markets tell you their needs. Consumer needs force innovation. Innovation creates New Markets. We studied market trends, listened to consumers, focused on innovation and created a new category. We’ve created the only organic / all-natural allergen-free bread that tastes great!
a. We are! In addition to our amazing allergen-free great tasting bread we are finalizing production of Lifebred Pizza Crusts, Lifebred Burger Buns and in the near future Lifebred Cupcakes. Same Allergen-Free components (Free of Gluten/Dairy/Soy/Peanut/Yeast/Gums/GMO’s) with even better taste!
a. Take the time to find passionate people and in return they will be amazing for you. Make sure they understand the big picture but it’s ok they execute tactically. Just make sure your always aligned to your strategy.
a. Taking on risks but protecting others.
b. Driving execution for success.
c. Constantly thinking strategically to gain better visibility.
d. Make the hard decisions when needed.
e. Your level of work ethic is the only level you’ll get back from your employees.
f. Drive a culture of communication and fun (or else why do it).
a. Although they all require different skill sets they must buy into the mission of the company. They must be collaborative, and communication is key. Surround yourself with people who have qualities you don’t have (but always wanted).
a. Initially I was alone in this journey trying to do it all, learn it all and get as far as I could. There are people you encounter that teach you lessons, hard ones and you learn what mistakes not to make again. On the flip side, there are people that share their experiences in their businesses, providing good visibility, support your passion and are open communicators. There are a few people that I credit with this.
a. Success is variable. I push to succeed in certain places each day. I’m not successful nor will I ever be at a comfortable state to think I am successful. However, my mission is that Lifebred can bring goodness to the world, and change people’s lives for the better. More people, including allergy sufferers, can enjoy a traditional bread again with great Taste. If others are happy and can enjoy my product only then will I feel closer to success.
a. Starting a company takes money and if you can do it yourself do it for as long as you can (because you’re in control).
b. You need to take a lot of risk and accept failure as their will be plenty of it.
c. Everybody wants to take your money so be a good steward of your finances.
d. Protect yourself anywhere and everywhere possible. There are a TON of untrustworthy people.
e. Nobody cares about the new little guy, you need to find ways of standing out.
a. We all live on this planet! We are all Humans! We have only few differences and these are based on our religion, opinions and the color tone of our skin. We need to treat each other as if we want to be treated. We need to get along and if Lifebred can help everybody enjoy a common thing, then we are making progress.
a. Live everyday like its your last: When you wake up in the morning, it’s already a good day. Try to do better today than yesterday. Enjoy your family and friends as nothing is forever. Be confident in your approach but soft in your delivery as this will payoff more ways than one.
a. Robert Kraft: Consumer products giant, admired sports team owner and visionary. Consuming 10 key points from Mr Kraft’s in business and collaboration would advance my life by 25 years!
b. Satya Nadella: Nerves of steel and all in on his beliefs. To completely reinvent Microsoft from a Business only company to a “Human Lifestyle” company took an unbelievable commitment to show other wrong! Consuming 10 key points from Mr Nadella in innovation and future technology would advance my life 25 years!
c. Mary Barra: In automotive all her life, actually experienced the ups and downs of the industry, took the brunt of the Senate and continues to have a tenacious passion for innovation. Consuming 10 key points from Mrs Barra in business, risk management and vision would advance my life 25 years!
d. Jeff Bezos: Visionary, Innovative and Futuristic. Hungry to succeed at an early age. Emphatically driven. Covers the gamut in virtually everything and brings anything you want to your front door or TV screen. Consuming 10 key points from Mr Bezos in theory, methodology, vision would advance my life 25 years!
a. Instagram: @Lifebred
b. Twitter: @Lifebred1
c. Facebook: @Lifebred
d. Linkedin: https://www.linkedin.com/in/lifebred-llc-0aab1a13b/