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Bao Le’s Effective Response on Traditional Marketing’s Inadequacy

Through Baoss Digital, Bao Le aims to give a Realtor the benefit of a new buyer appointment without needing to take their attention away from their day-to-day routines.

Through Baoss Digital, Bao Le aims to give a Realtor the benefit of a new buyer appointment without needing to take their attention away from their day-to-day routines.

Bao Le was formerly a Software Engineer at Dropbox and currently a Software Engineer at LinkedIn. He founded Baoss Digital, which originally started off as a website design agency that offered to create landing and property pages before it shifted into business generation through paid traffic. The agency’s primary goal is to find potential customers for any business’s products or services.

But even if a company could generate hundreds to thousands of potential customers for Realtors through a personal marketing strategy, most Realtors don’t have the systems and processes in place to convert these connections into clients. This is the primary motivation for Baoss Digital in investing in the production of potential sales.

Tons of potential customers are wasted if Realtors can’t move them along the pipeline and convert them. Realtors also have to deal with 80-90% of their current clientele, which ends up being tire-kickers or completely unqualified. More often than not, this makes them throw their hands up into the air and call it quits very early on.

Through working with several Realtors in designing websites and landing pages, Bao Le discovered that what they really needed was a source of consistent, high-quality potential customers coming into their pipeline.

Over the course of the last couple of years of serving Realtors and helping them stop relying on their sphere of influence, door knocking, and relying on referrals for new business, Baoss Digital has noticed a glaring disconnect between marketing companies and Realtors. The disconnect leaves the companies frustrated with the Realtor counterparts, and it’s this same disconnect that leaves Realtors feeling like they’ve been robbed.

After months of seeing the Realtors struggle with this disconnect during the handoff of clients to the Realtors, Baoss Digital started working with the Realtors to build out a flagship program, the Cold to Sold™️ Program. It is a complete and holistic business generation and qualification program built with Realtors for Realtors. 

Baoss Digital takes it to the next level by helping Realtors qualify these potential clients by employing various mediums to qualify them: text, email, phone calls, social media messaging, and other means. These strategies help reduce the amount of work that Realtors need in order to find them in the market by over 80%. If a hundred potential clients per month were sent to the realtor, the company does the qualification for them. It usually narrows the number of potential customers they should focus on down to 15-20 who are ready to move to the next step.

The Cold to Sold™️ Program helps Realtors generate and qualify high-quality clients through multi-channel systems, and provides unprecedented support and coaching. The program helps Realtors increase their conversion rates and realize their return of investment (ROI) through the program. The Realtors don’t speak to any of the potential customers until they’re live transferred or booked to an appointment. This program is an end-to-end, done-for-you program where all you need to do is to show up to the appointments to close the deal.

Baoss Digital provides a solution for real estate professionals by giving them the profit of a new business, without the front-loaded work of contacting and qualifying every single opportunity that comes.

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