Avoid This One Common Mistake When Developing Your Marketing Strategy

Some the best executives still build their campaigns off of this biased information...

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.
woman writing on board

When we think about marketing ourselves or our businesses, many tend to build a strategy based on their own behavior or patterns.

For example, you may never search for certain terms on Google and therefore, believe others won’t either. This might cause you to not target specific keywords for your brand or business online.

However, little did you know, people looking for your products search for the very keywords you don’t want to use. While this is just a simple example, some of the best executives build their campaigns off of biased information. This inevitably causes their brands to miss out on opportunities to engage new audiences and grow their clientele. 

To avoid making big marketing decisions based on biased behavior, make sure to truly understand your target market. Doing so will help you identify overlooked signals and patterns that can generate more visibility to your brand. 

One easy to use tool is Google Trends; a free search tool that can be used to discover search terms and seasonal trends. Use this tool to identify relevant search trends that may spark new content and keyword ideas.

    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...


    A conversation with Adam Mittelberg, Chief Marketing Officer at Datasys

    by Christina D. Warner, MBA

    Danielle Reid: “Not Yourself or Your Team”

    by Jerome Knyszewski, CEO of HeavyShift

    “To avoid burnout, try to plan ahead and automate tasks” With Natalia Shirshova of REINNO

    by Christina D. Warner, MBA

    Sign up for the Thrive Global newsletter

    Will be used in accordance with our privacy policy.

    Thrive Global
    People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.