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Author Heather Ann Havenwood: “Make the book be about your business, not the other way around; A book is not a business”

Make the book be about your business, not the other way around. A book is not a business. A business owner leverages a book to enhance and help their business. As a part of my series about strong female leaders, I had the pleasure of interviewing Heather Ann Havenwood. Heather is the Founder of Influencer […]


Make the book be about your business, not the other way around. A book is not a business. A business owner leverages a book to enhance and help their business.


As a part of my series about strong female leaders, I had the pleasure of interviewing Heather Ann Havenwood. Heather is the Founder of Influencer Growth Formula, is a Top Amazon Book Seller from her book Sexy Boss, Nationally Syndicated Radio Host of the show ‘Like A Boss: Insights with Influencers’, Founder of Female Business Association and know as the ‘Chief Sexy Boss’. Heather helps brands, businesses, and influencers on best strategies dominate their industry by being omnipresent online, through strategic content marketing and High-Ticket Sales strategies to close the right clients, anytime they want. She is regarded as a top authority on PodcastMarketing, Influencer Messaging, and High-Ticket Sales Closing leveraging Linkedin.


Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I was in corporate sales, and discovered that I am very good at selling leveraging technology. I started my first sales funnel in 1999, using fax machine, group email and a one page order form. I went from bottom of sales associate to top 1% in the entire country. After that, I was fired. And I realized that I am not cut for corporate business, but instead I was cut out to become an entrepreneur.

Can you share the most interesting story that happened to you since you began leading your company?

Being named top Female Entrepreneur in 2017 by Huffington Post. I had no idea they were going to have me featured. I had just started my podcast and it had just moved to Nationally Syndicated Radio — first time really to be placed in spotlight for my work, I was honored and I overwhelmed with the spotlight.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

A mistake I made when I first starting out and sometimes do on a consistent basis, is not knowing who people are in the business. I am not that great at names and remembering names, so I remember once meeting a big time entrepreneur celebrity, and not knowing who he was, everyone else knew, but I did not, so when I asked him for his name, people at the table starting laughing…oh well!

Are you working on any exciting new projects now? How do you think that will help people?

I am very excited about my new Entrepreneur Mastermind I am creating. After 20 years of being in the information and education business online, I am finally focusing on helping more online knowledge based businesses, helping them grow with the correct marketing strategies that are working online today.

What advice would you give to other female leaders to help their team to thrive?

I would want to know what their dreams are, what their objectives are. I want to learn more about not just their job but what they are doing and why.

What advice would you give to other female leaders about the best way to manage a large team?

Think strategically and big picture. Allow an environment where people can share their ideas no matter what their title is. ALWAYS be open to other people’s view. Do NOT be stringent.

What is the one habit you believe contributed the most to you becoming a great writer? (i.e. perseverance, discipline, play, craft study) Can you share a story or example?

Consistency in my workouts and consistency in always having my workouts planned in my calendar. My workouts are my foundation of my business and my life.

Can you share the most interesting story that you shared in your book?

Wake the F$#k up! Which is a title of one of my chapters in the book, this title and the information in the chapter says it all. I feel women are truly just now starting to WAKE up to their greatness. I was ahead of the curve, and waking up to my ability to grow and build a business took me having a foreclosure, bankruptcy, and betrayal from my father all in one year to see and discover my enteral strength.

What is the main empowering lesson you want your readers to take away after finishing your book?

Always do your own audio book, do not hire it out. People want to connect to the author.

What was the biggest challenge you faced in your journey to becoming a bestselling author? How did you overcome it? Can you share a story about that that other aspiring writers can learn from?

I focused. 100% on the book and the promotion of the book for one year, and then did a promotion of the book through podcasting over 3 years. My book did not become top selling until 3 years after I released it.

What advice would you give to someone considering becoming an author like you?

Make the book be about your business, not the other way around. A book is not a business. A business owner leverages a book to enhance and help their business.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

  • This is going to be FREAKING HARD
  • Going into the Army would be easier
  • Always have a business coach in your life that is BETTER than you in business not equal.
  • Surround yourself with people that are better than you
  • Toughen Up.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

The Growth of Confidence of Women Business Owners and Female Entrepreneurs. In all of the businesses I have been a part of a male owns the business but the women run and grow the business. I heard a stat once from a CPA, that she stated that over 80% of the businesses she does taxes and financial services on, are owned by men but run and nurtured by women. Women are the power house behind businesses and the family, I feel it is time the numbers flip.

How can our readers follow you on social media?

IG @HeatherHavenwood

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