“Authenticity will always win.” with Ming Zhao & Liz Kennedy

I ensure I don’t burn out by remembering “what’s meant to be is yours anyway so there’s no reason to burn yourself to the ground”. I also practice great self care and always take the weekends off. As a part of our interview series with the rising stars in pop culture, I had the pleasure […]

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I ensure I don’t burn out by remembering “what’s meant to be is yours anyway so there’s no reason to burn yourself to the ground”. I also practice great self care and always take the weekends off.

As a part of our interview series with the rising stars in pop culture, I had the pleasure of interviewing Liz Kennedy. Liz is a TV Host and on-air Beauty Expert. She is currently a host and producer of a new digital series that premiered in 2019 called Inner/Outer Beauty. Previously Liz was the face of Cindy Crawford’s Meaningful Beauty skincare line for QVC and was also a host / producer of a makeover segment on the Steve Harvey Show. You may have also seen her on New York Live & CBS New York, Chicago’s Windy City & the Jam, or Amazon.com, to name just a few. She has been an on-camera skincare expert for several brands including L’Oreal and SKYN Iceland.

In addition to being a TV Host and on-air Beauty Expert, Liz is on Citizen Cosmetic’s Advisory Board and is also a strategic Joint Venture partner on a new cosmetics tool currently in development titled P5Pro.

Known for her authenticity, ease to work with, and vibrant energy, Liz has the distinctive ability to connect with people from all walks of life and in any situation. Whether she is giving the gift of a makeover to a mom who deserves it more than anyone or is working with one of Hollywood’s top celebrities, Liz knows how to spark dialogues that are engaging, entertaining, and most importantly rooted in years of professional experience. Liz also has a passion for supporting diversity, inclusivity, and doing well by doing good.

Thank you so much for joining us Liz! Can you tell us a story about what brought you to this specific career path?

Ihave always had a passion for beauty since I was a young girl. I used to make my sister do fake TV commercials with me where I would explain how to use a beauty product and I was around only 10 years old at the time! Fast forward to present day I do beauty segments explaining how products work and on air makeovers.

Can you share the most interesting story that happened to you since you started this career?

One of the most interesting things that has happened to me in my career might be simple for someone else but for me it was a huge eye opener. I remember my first time being on air with Amazon being INCREDIBLY nervous. I thought I had messed up and wanted to watch my segment to ensure I had actually done a good job. After watching it I laughed to myself realizing, I was meant to do this. I really believe you are never put into a situation where you weren’t made to be in.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The funniest mistake I made was wearing a non sheer thong under a light dress on air. There is NOTHING more embarrassing than your underwear being showcased on live television!

What are some of the most interesting or exciting projects you are working on now?

I am developing a new all in one skincare tool. Think of it as a swiss army knife of your top favorite products!

Who are some of the most interesting people you have interacted with? What was that like? Do you have any stories?

Some of the most interesting people I have interacted with were always from TV. I’ll never forget riding around the studio cart with Steve Harvey talking about life, marriage, and our love for what we do. I love everyone I have worked with on air and consider myself to be blessed to meet such great people.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

I ensure I don’t burn out by remembering “what’s meant to be is yours anyway so there’s no reason to burn yourself to the ground”. I also practice great self care and always take the weekends off.

Taking a bath and drinking my favorite tea are the simple pleasures I really enjoy.

Can you share with our readers any self care routines, practices or treatments that you do to help your body, mind or heart to thrive? Kindly share a story or an example for each.

Running has helped me clear my mind tremendously and allow me to get fresh air daily. Being from New York I don’t take living in California for granted, AT ALL.

As for other self care routines I am a licensed esthetician and went to nursing school before I started doing TV so I do a six step skin care routine AM AND PM. I take my skincare very seriously and really enjoy the five minutes of me time. Lately, I have been getting into meditation and trying to be more on top of it and I really enjoy the benefits afterwards.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

  1. Don’t allow men to create fear and use their abuse of power, it’s 2020 talk back and speak up.
  2. What’s meant to be yours will be yours, have faith in the process.
  3. Don’t try to emulate someone else, authenticity will always win.
  4. There will be a lot of people who will tell you, it’s too hard, it’s an oversaturated market; do it anyway.
  5. Mean girls exist past fifteen, ignore them and keep hustling.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

The power of visualization is underrated. I grew up with a single mother with no connections to media or entertainment. I paid my way since I was 18 and always visualized what I wanted in a career, man, and life. Let’s just say, I’ve gotten everything I wanted and heading towards more.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I have had some incredibly strong women in the beauty business help me along the way, Sarah Kugelman from Skyn Iceland, Sarah Mcnamara who helped me realize my strength for on air, Tariq Khan, my business partner and one of the most incredible men I have ever met in my life. Last but not least, my husband who supports me in EVERYTHING I do and helped me from building company decks, editing my TV reel, and more.

You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would like to dispel the myth that caring about beauty and what you look like is “stupid” or “vain”. I love showing the importance of beauty and self care through my makeovers and I continue to do so. I remember before I got licensed as an aesthetician a girl I went to college with called it stupid and low grade. But getting that license has now helped me create a multi million dollar skincare tool. Don’t let the naysayers get inside your head.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. 🙂

To me anyone who understands the power of beauty is someone I would love to have a private lunch with. People who understand the emotional and physical power of beauty know it’s a powerful tool. I love VC’s who want to support smart, hard working women.

How can our readers follow you online?

My instagram is @lizkennedy,

My makeover show is on youtube called Inner/Outer Beauty

Thank you so much for joining us. This was very inspirational!

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