Authenticity is key. Your audience will love your show because they enjoy you. They will connect with you the more you open up and connect with them. Let them into your life and take them on your own journey of growth. Share your life.
As part of my series of interviews about “5 things you need to know to create a very successful podcast”, I had the pleasure of interviewing Shanna Lee
Shanna Lee — an intuitive healer and celebrity manifestation coach, business catalyst and #1 best -selling author of The Soul Frequency: Your Healthy, Awakened and Authentic Life as well as the host of The Soul Frequency Show podcast. She has a deep passion for leading the conversation on raising energy frequency and creating a life founded on truth and alignment. Shanna is also a speaker, businesswoman, and consultant to executives of Fortune 500 companies, celebrities, influencers, and fashion industry experts. She is an expert in leading purpose-driven individuals and supporting the development of their core mission from the ground up.
Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit more. Can you tell us a bit of your “personal backstory? What is your background and what eventually brought you to this particular career path?
Mybackground is in business and consulting for the real estate sector. I focused much of my professional life on sales and marketing until I woke up one day and realized I was living someone else’s life. I had amassed things and achieved goals seeking fulfillment which seemed to elude me. It caused me to question the origins of fulfillment and define the importance of it beyond the societal definition of success. This inner contemplation lead me on a journey of self discovery that has been nothing short of a wild and glorious ride. Through my own spiritual awakening, I was shown the steps we all move through in the alchemy of soulful transformation and I am honored to train and transform the lives of business leaders, celebrities, and fashion industry experts who want to create fulfilling lives.
Can you share a story about the most interesting thing that has happened to you since you started podcasting?
Gosh, there are so many. One of the things that has been the most interesting is how people find the podcast. I often receive messages where people share how they stumbled upon the show and felt like it was meant to be. Also, how our listeners have connected and gotten to know each other. They have collaborated in business and supported each other through social media. It is very gratifying to see all of the connections.
Can you share a story about the biggest or funniest mistake you made when you were first starting? Can you tell us what lesson or takeaways you learned from that?
I started the show based on the premise — if you jump the net will appear. I had no idea how to start a podcast. My assistant at the time figured it out and we just started. Sometimes naivete and a lot of heart can get you pretty far. We have made many mistakes along the way. For the first year of the show we didn’t know that metadata should be added to the audio files. We have posted the wrong episodes a few times over the years. Tech glitches have happened over the years. You name it, we have probably encountered it. What we have learned is that with each mistake, we have learned something valuable that helped us. So, you can’t be afraid of mistakes. They are all powerful lessons. The interesting thing is a mistake today might actually be saving you from a bigger mistake tomorrow. So, my team and I welcome them as a happy redirect.
How long have you been podcasting and how many shows have you aired?
We have aired around 215 episodes. Our first episode aired on July 29, 2017.
What are the main takeaways, lessons or messages that you want your listeners to walk away with after listening to your show?
That the power lies within them to create an extraordinary and fulfilling life. I want them to know how to raise their energetic frequency so they can discover their many gifts and feel confident to share them with the world.
In your opinion what makes your podcast binge-listenable? What do you think makes your podcast unique from the others in your category? What do you think is special about you as a host, your guests, or your content?
I have had guests on my show and other hosts tell me my show goes very deep. It is not fluff transformational talk. I aim to create an energetic shift for our community in each episode. Once a week on Sundays we release a 5–10 minute episodes called “Sessions” where I coach on a specific topic or answer a listener’s $1000 question. That burning question that they need to answer to move forward in life. I view the show as my contribution and gift to those who want to tune in.
Doing something on a consistent basis is not easy. Podcasting every work-day, or even every week can be monotonous. What would you recommend to others about how to maintain discipline and consistency? What would you recommend to others about how to avoid burnout?
A solid process is key to building consistency. You have to create the process first. Who does what and when. If you are starting as a solopreneur then a solid schedule is important. If you can hire a VA to help with various tasks it is really helpful. We have 4 team members that work on various aspects of our podcast production. Also, creating content in batches is a solid strategy. In regards to burnout, if you approach podcasting asking what it can do for you, then it is easy to burnout. I have seen this many times. You have to know WHY you are doing it. My personal why is contribution to others. Not everyone can coach with me, but I believe that everyone should have access to solid transformation information. That belief has created a lot of passion for the process.
What resources do you get your inspiration for materials from?
I get inspired by my coaching clients. Many times I talk about topics that my clients found valuable. Also, topics that created great results for them. Also, my team is a great source of brainstorming topic ideas. I have the most incredible team of people working with me. They are inspiring and brilliant and without them none of this would be possible.
Ok fantastic. Let’s now shift to the main questions of our discussion. Is there someone in the podcasting world who you think is a great model for how to run a really fantastic podcast?
Lately, I have been listening to Lewis Howes show, The School of Greatness. I love that he is going all in with his show and moving towards being a media company. It should be exciting to see how he grows the show!
What are the ingredients that make that podcast so successful? If you could break that down into a blueprint, what would that blueprint look like?
Lewis has done a great job of creating shareable content. His show is both video and audio, so you can really take advantage of YouTube along with shareable video clips of the show on social media. Having in person guests is logistically complicated and yet, he does it beautifully. Also, he is a master at community building and connecting with future guests.
You are a very successful podcaster yourself. Can you share with our readers the five things you need to know to create an extremely successful podcast? (Please share a story or example for each, if you can.)
- Know your “why”. Be very clear why you want to start a podcast. What is your motivating factor? And be certain you feel passionate about it and want to invest in it long term.
- You need to focus on the back end and front end of the show. Some people love to create content, but have no plan for how to gain listeners. Others love marketing, but don’t have their heart in creating content. You need both. A strong desire to create content and the desire to make sure people find what you create. Make sure you have your eye on both the front end and back end or hire a strong team member to spearhead the efforts that are not your strong suit.
- Create a cost analysis. Prior to starting a podcast, you should know how much time you have to devote to the show per week, how much help you need to hire, and what your process is going to be. Figure out what it costs you to produce each episode. Then, you can make an informed decision on how to proceed. I did not do this and it still worked out okay for me, but if I started over today, I would do this work before starting!
- Authenticity is key. Your audience will love your show because they enjoy you. They will connect with you the more you open up and connect with them. Let them into your life and take them on your own journey of growth. Share your life.
- Hire great people. The people you hire are incredibly valuable. They will keep you inspired and engaged. It is so fun doing things together with great people.
Can you share some insight from your experience about the best ways to: 1) book great guests; 2) increase listeners; 3) produce it in a professional way; 4) encourage engagement; and 5) the best way to monetize it? (Please share a story or example for each, if you can.)
- Find guests that interest you or with whom you feel a connection. It makes for lovely conversations. Also, find authors who are launching a new book, they usually love to share their latest work.
- Be a guest on other podcasts and mention your show. Send a pitch to a show host or ask someone you know to connect you to new hosts that you have never met.
- Create a solid process and hire great people.
- Be in service of other people. Do giveaways. Ask your audience questions and have them respond. Answer their questions.
- We haven’t monetized our podcast with ads. Our monetization comes from our community engaging in our products and services. Also, we love to share our favorite products and have affiliate partnerships with those companies.
For someone looking to start their own podcast, which equipment would you recommend that they start with?
I am a fan of keeping it simple tech wise at the beginning. Zoom.us is a simple platform to record audio or video and the Blue Yeti microphone is very user friendly. It cuts out any background noise.
Ok. We are almost done. 🙂 Because of your position and work, you are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the greatest amount of people, what would that be? You never know what your idea can trigger. 🙂
LOVE + TRUTH — Helping people speak their truth, even the hard truths, with love.
How can our readers follow you online?
My online hub is at TheSoulFrequency.com and I am on IG @thesoulfrequency
Thank you so much for sharing your time and your excellent insights! We wish you continued success.