Authenticity and Personal Branding

Authenticity works magic when establishing your personal brand. Are you ready to let your authentic self shine through?

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Authenticity is magnetic. Yes I know this may sound cliché but it really is.

Staying true to your personal values is key to building an authentic brand.

I remember a time when I cared a little too much about people’s expectations. It didn’t take me long to realize that I was uncomfortable, unhappy and not myself. Very wrong move! 

My candid advice- Don’t trade authenticity for approval.

I did a 360 turn around and here’s what I discovered:

  • My opinion is valid  – there’s nothing like trusting your inner voice- it’s okay to outgrow certain people, circles and jobs- when you are yourself, you radiate confidence and attract your own crowd.
  • Understanding my strengths is key– I know what I am good at and I give it my very best. This has allowed me become known for my expertise.
  • Comfort zones are never the best– staying in my comfort zone means that I’m not growing. Because growth is important to me, its important to try new things and refine my personal brand as I go along.
  • Stay true to my values– Staying true to my personal values have helped me shape my brand. I don’t trade my authenticity for approval.

Authenticity works magic when establishing your personal brand. Are you ready to let your authentic self shine through?

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...


How to make your audience love you on the spot

by Olga Pontes
Personal Branding 101

Personal Branding 101

by Lindsay Grace Kinniburgh

Jessica Zweig: “I started a movement to set the world free, to SimplyBe”

by Yitzi Weiner

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.