Ask questions. The best part about LinkedIn is that you don’t need to know all the answers. Mentors, thought leaders, coaches, peers — everyone is one click away. By asking questions (be authentic and not spammy), you can improve your connection and build bridges for future collaboration.
As part of my series of interviews about “How to Use LinkedIn To Dramatically Improve Your Business”, I had the pleasure of interviewing Preeti Adhikary, the VP of Marketing at Fusemachines Inc. Her responsibilities include creating brand awareness and overall marketing for the Artificial Intelligence firm based in NYC. Preeti is originally from Nepal but is a true global citizen as she has lived, studied and worked in Nepal, USA, Canada, and Singapore.
Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?
My career has been very non-linear. My educational background is in Economics and Finance, but I have worked in diverse industries like Banking, Nonprofit, Energy and Tech. Startups are exciting because they are dynamic in nature — you can learn and contribute a lot in a short period of time. I joined Fusemachines about 2.5 years ago in an operations role and helped the company expand its offices from NYC and Nepal to Canada and the Dominican Republic. I transitioned into my current role when the company needed someone to define marketing strategy and execute the vision of the founder. I said YES — and then figured out how to do it!
Can you share the most interesting story that happened to you since you started this career?
I’ve received amazing opportunities which have enabled me to expedite my professional growth as well as networking opportunities. Last summer, I visited Silicon Valley to attend a lecture and women’s conference as part of Y Combinator’s Startup School program. It was a life-changing experience in so many ways. Being invited to join the Forbes Communication Council was also an exciting milestone — I use the platform to share my views and collaborate with my peers.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
When I was starting out, I made the naïve and rude mistake of being trigger happy and sending LinkedIn requests to many people that I found inspiring. Then I would wait for them to accept my request, which didn’t happen all the time! Now I know better and send personalized invites. Tell the person why you want to connect, don’t assume they know and don’t make them do the extra work of going to your profile to figure out who you are.
Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?
The Marketing team manages the company’s social media accounts on LinkedIn, Facebook, Instagram and Twitter. I also use my personal LinkedIn and Twitter accounts for work. While the overall purpose is to increase brand awareness and generate sales leads, the objective and audience of each channel differ a bit. Instagram/Facebook are used more to showcase the company culture while Twitter/LinkedIn are used to establish the company and its leaders as industry experts. LinkedIn has been the most relevant channel for our business.
Let’s talk about LinkedIn specifically, now. Can you share 5 ways to leverage LinkedIn to dramatically improve your business? Please share a story or example for each.
– LinkedIn is the professional version of Facebook
I use LinkedIn to showcase the people I meet and the events I attend/host. These photo posts help me document my professional calendar as well as spark interesting conversations & collaborations.
– Get the most out of conferences & events
I always do some homework before attending a big event or conference. Who is speaking? Who is attending? Is there anyone I want to meet in person? Using LinkedIn to reach out to people beforehand has made setting meetings seamless and you can get much more value from the conference.
– Establish your credibility
What do you want to be known for? What is your core expertise? You can use LinkedIn to showcase your experiences, hacks or tips. The topics I am very passionate about are technology, culture (of a company), leadership and women. I write articles on LinkedIn regularly — one of them got over 2,500 likes and went viral. The LinkedIn page for Fusemachines is similarly used to share insights about the Artificial Intelligence industry and how we have leveraged it for our clients.
– Ask questions
The best part about LinkedIn is that you don’t need to know all the answers. Mentors, thought leaders, coaches, peers — everyone is one click away. By asking questions (be authentic and not spammy), you can improve your connection and build bridges for future collaboration.
– Join, listen and engage
Social listening is a helpful skill to have. By joining relevant groups and engaging with the content your connections are sharing, you will be in the best possible scenario to predict and leverage opportunities. I have found out about amazing events, leaders and organizations by just reading and interacting with the posts of my network.
Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I strongly believe in the power of education and the impact it can make, not just on an individual but entire communities and generations. Fusemachines has a beautiful social mission of democratizing AI and educating students around the world in Artificial Intelligence. I would love more people and companies to be intentional about social impact.
I am also super passionate about women empowerment and believe that we need to recalibrate mentorship for women. By having measured mentorship, we can move away from the fluff towards action and change.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂
I love Michelle Obama — she is the epitome of grace, strength, authenticity and intellect. I’m starting a book club called ‘The Empowered Women Book Club’ and her book is (obviously!) the first one!
Thank you so much for these great insights. This was very enlightening!