Who is a legacy entrepreneur? It’s a unique entrepreneur who leaves value and a lasting reputation to customers, industry, community and loyal employees.
Legacy entrepreneurs stand for strong principles that go beyond the mindset of just making money. They look to the future, beyond their own lives, and create an image for their business based on their values and priorities — an image that will stand the test of time.
Legacy entrepreneurs build their brand identity on a strong reputation of value. They make positive, lasting changes for future generations in their industry and community.
Value-based marketing is a unique marketing approach where legacy entrepreneurs rediscover their true essence and how to live their lives authentically in their industry. To establish great value-based marketing, leaders learn to communicate openly in their business — that extension of themselves that creates a legacy of value….
Value-based marketing is the perfect concept for establishing a unique brand identity in business. When entrepreneurs shift from advertising their products to advertising the value their products bring to their customers, they expand their business presence while at the same time establishing their legacy in the world.
In these recessionary times, and with the ease of product searching on the internet, marketing the value of your products and services increases revenue and brings tremendous positive change to your unique brand identity.
This is the new marketing and branding mantra: don’t talk about your product or service. Talk about how it changes people’s life!
Lead by Example
With products being promoted every possible way in today’s world, value-based marketing enables executives and leaders to step up and companies to become highly competitive while setting solid boundaries in their industry. After all, everyone understands value.
Legacy entrepreneurs lead by example. Their actions are consistent with their words. No one speaks for your business better than you do. When you hire an executive consultant like Monica Magnetti, you will set a solid marketing strategy that will stand the test of time.
For legacy entrepreneurs, being a trailblazer in this every-changing market is not just about making money. This is an opportunity for leaders like you to promote value and stand behind your principles.
Brand Leadership Training for Entrepreneurs
With an executive business consultant, leaders
- Renew their vision
- Establish new connections
- Define the value their business offers rather than the product it sells
When business leaders proactively pursue value-based marketing, they also establish their legacy of value.
Find Out If You Already Are a Legacy Entrepreneur!
Executive Consultant Monica Magnetti of Vancouver, BC, coaches you on how to shift to value-based marketing and become a legacy entrepreneur. Create your own unique brand identity in this ever-changing business world, because everyone understands value.
Invest in yourself and create your ideal life with Vancouver Life Coach and Certified Business Coach and Consultant Monica Magnetti. When you invest in your own journey you get the best return: YOU as the master of your life.
Monica Magnetti book 30 DAYS TO A NEW YOU — Get What You Want Through Authentic Change has been acclaimed as an essential tool for everyone.
Download for FREE: the book, the summary chart, and the workbook exercises.
Originally published at www.lunacoaching.com on January 24, 2017.
Originally published at medium.com