If you give a package of candy to a toddler, he’ll ask you to open it for him. Customers, just like toddlers don’t like starting stuff. They will ask you to demonstrate, open or start things for them being afraid they may do things incorrectly or maybe they’re just opting in for easy. They don’t like initiating things, they prefer following. Here are some examples:
Why do we need this permission to go ahead? Are we so afraid not to conform that this paralyzes our actions? Why are we scared to initiate and make our actions transparent?
We’re looking for approval, we prefer being joiners instead of starters. We join the crowd, imitate and conform. This is why it’s so difficult for us to break out of the norms and start living the life we want. There’s no-one else doing it. Those who do it are often considered too weird to pay attention to so we ignore them and keep being conformists craving for a change.
OK, I’m stopping here and giving myself the first green heart showing you that you will not be the first to like this article. Please go ahead and like it since others had liked it before you. Thank you!
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Originally published at medium.com