The Thrive Questionnaire//

An Executive On Her Chilly Two Minute Life Hack

Plus why her inbox is her to-do list.

Thrive Global: What’s the first thing you do when you get out of bed?
Danielle Madeira: Stretch. Get my blood flowing.

TG: What gives you energy?
DM: Being around people, especially positive, thought-provoking people. That energy stays with me.

TG: What’s your secret life hack?
DM: A 2-minute cold shower at the end of your warm shower. Shocks the system and wakes you up.

TG: Name a book that changed your life.
DM: Guns, Germs and Steel by Jared Diamond. It opens your understanding of how different societies have evolved and how geography has a huge impact on where we are today. It gives you an understanding that we are equal but our circumstances might not be.

TG: Tell us about your relationship with your phone. Does it sleep with you?
DM: It is next to me when I sleep because I use it for alarm clock. I make rule to give distance before I go to bed and right when I wake up.

TG: How do you deal with email?
DM: It is my to-do list so my inbox should be empty after a productive day.

TG: You unexpectedly find 15 minutes in your day, what do you do with it?
DM: Walk my dog.

TG: When was the last time you felt burned out and why?
DM: I feel burned out a lot because of my job. I love working in the concert business but nights are long and my kids don’t care what time I went to sleep because they always wake up at the same time.

TG: When was the last time you felt you failed and how did you overcome it?
DM: I failed at my marriage. I got divorced two years ago. However, it took the divorce to force personal growth that I was avoiding in the marriage. I failed as a wife in that relationship but I grew as a person.

TG: Share a quote that you love and that gives you strength or peace.
DM: Life doesn’t happen to you, it happens for you.

As Vice President of Strategic Alliances at Another Planet Entertainment (APE), Danielle Madeira oversees the special events department at the company, establishes and fosters critical industry relations and partnerships, and leads all APE corporate accounts, including clients such as Dropbox, Apple, LucasFilm, Pixar, Pandora, the Democratic Nation Committee (President Obama fundraiser) and Google.

Under Danielle’s supervision, the special events department handles the execution of all private events, and corporate talent bookings. She has booked renowned artists such as Justin Timberlake, P!nk, OneRepublic, The Killers and more. Well-connected in the industry, Danielle strategically binds Another Planet Entertainment’s on-going relationships with talent agents, managers and artists to the private and corporate sector. She is responsible for cultivating the successful partnership between APE and the Las Vegas Downtown Project, whom together produce the award-winning, Life Is Beautiful festival in Las Vegas.

Danielle joined APE in the initial few months of the company’s formation in 2003. During her first six years with APE, Danielle managed the marketing department before building the special events sector. While head of marketing, she helped create recognizable marketing campaigns for major festivals such as Outside Lands Music and Art Festival, Treasure Island Music Festival and Star Wars In Concert.

Before her time at APE, Danielle worked at popular Bay Area radio station, Alice Radio (97.3 FM) in the promotions department. There, she produced key local events including Alice’s Now, the station’s Now & Zen Festival and Summerthing, and built incredible relationships with well-known artists, agents and managers.

With a special wealth of industry experience and connections, Danielle has quickly become one of the most admirable trailblazers in music and entertainment.

As Vice President of Strategic Alliances at Another Planet Entertainment (APE), Danielle Madeira oversees the special events department at the company, establishes and fosters critical industry relations and partnerships, and leads all APE corporate accounts, including clients such as Dropbox, Apple, LucasFilm, Pixar, Pandora, the Democratic Nation Committee (President Obama fundraiser) and Google.

Under Danielle’s supervision, the special events department handles the execution of all private events, and corporate talent bookings. She has booked renowned artists such as Justin Timberlake, P!nk, OneRepublic, The Killers and more. Well-connected in the industry, Danielle strategically binds Another Planet Entertainment’s on-going relationships with talent agents, managers and artists to the private and corporate sector. She is responsible for cultivating the successful partnership between APE and the Las Vegas Downtown Project, whom together produce the award-winning, Life Is Beautiful festival in Las Vegas.

Danielle joined APE in the initial few months of the company’s formation in 2003. During her first six years with APE, Danielle managed the marketing department before building the special events sector. While head of marketing, she helped create recognizable marketing campaigns for major festivals such as Outside Lands Music and Art Festival, Treasure Island Music Festival and Star Wars In Concert.

Before her time at APE, Danielle worked at popular Bay Area radio station, Alice Radio (97.3 FM) in the promotions department. There, she produced key local events including Alice’s Now, the station’s Now & Zen Festival and Summerthing, and built incredible relationships with well-known artists, agents and managers.

With a special wealth of industry experience and connections, Danielle has quickly become one of the most admirable trailblazers in music and entertainment. 

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