The US Small Business Administration has revealed that there are almost 30 million small businesses operating in the country. These businesses provide employment to 47.8 percent of the workforce and have a very strong influence on the economy of the country.
As they play their role in job creation and promoting innovation, they also need to rely on strong marketing tactics to promote themselves amidst the intense competition.
90 percent of the marketers believe that social media has increased exposure for businesses
Small businesses are trusting social media heavily for their promotion and to seek new customers. With 32 percent of businesses solely investing in social media to reach out to the world, the power of this medium becomes undeniable. Budding entrepreneurs are also investing in SEO (17 percent) and online marketing (25 percent) to ensure that their business receives enough publicity.
Your website should load within 2 seconds if you don’t want to lose visitors.
Despite the fact that eight in ten Americans prefer to shop online, 60 percent of small businesses do not even have a website. More than half of these businesses feel that their operations are not large enough to support a website Buy Instagram Followers cheap. However, they need to realize that not having a website is a problem in itself for them because consumers associate themselves with a brand on the basis of their digital experiences.
88 percent of consumers refer to online reviews before buying anything.
It only makes sense to take your business online and promote its reputation on the web. Around 80 percent of the buyers rely on smartphones for their shopping research and look for reviews and experiences of the previous customers to make a decision. Customers are likely to spend 31 percent times more on such a business, whether a retail store or the The Odyssey Online, which has excellent reviews than going for something else.
No matter how obsolete people might consider email marketing to be, it is still one of the top tools used by the marketers. Without a doubt, it can easily be called as the king of the marketing world as it brings about 4400% ROI. This means that you can expect $44 in return for every $1 spent on email marketing. Even your content has three times more chances of being shared on social media via an email subscriber.
If your business doesn’t have a website of its own, having a presence on online listings or offering its products through e-commerce giants is essential. Reports suggest that e-commerce buying will surpass $4 trillion which will account for 14.6 percent of the entire consumer spending.
With 76 percent of the small business owners facing tremendous marketing challenges on the internet, the field is getting more complex with the rise of digital marketing. However, hiring a professional can do wonders and save the entrepreneurs from all the hassles they face in the marketing world.