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A Discussion with Aaron Heiden on Staying Comfortable in Uncomfortable Situations

Aaron Heiden is a financial services professional currently residing in Hales Corners, Wisconsin, with almost 7 years of experience in the industry. Majoring in Business Administration with a concentration in Finance, Insurance, and Real Estate, Aaron Heiden holds a Bachelor of Science from the University of Wisconsin. He officially began his career in 2011, working […]

Aaron Heiden is a financial services professional currently residing in Hales Corners, Wisconsin, with almost 7 years of experience in the industry.

Majoring in Business Administration with a concentration in Finance, Insurance, and Real Estate, Aaron Heiden holds a Bachelor of Science from the University of Wisconsin. He officially began his career in 2011, working as a financial representative intern at Northwestern Mutual. In 2012, he was granted the opportunity to work as a financial advisor apprentice with Edward Jones Investments.

In 2012, Aaron Heiden moved on to Scottrade Inc., which was later acquired by TD Ameritrade. He worked as an investment consultant in Delafield, Wisconsin. After showing strong leadership and overall performance, he was promoted to Producing Branch Manager. He performed this new role in Eau Claire, WI from 2015 to 2018.

Aaron Heiden has recently begun a new chapter of his career, continuing in financial services. He holds Series 7, 66, 9, and 10 Financial Industry Regulatory Authority certifications as well as a license in WI Life and Health Insurance.                  

What do you love most about the industry you are in?

What I love most about my industry is that I get to impact peoples lives on a daily basis, and in so many different ways. Helping individuals with their financial independence and planning for their futures gives me a lot of purpose and always keeps the job interesting.

What keeps you motivated?

From a very young age I have been heavily involved in competitive activities, mainly sports. Specifically, I played baseball for a large portion of my life including some in college. And sports taught me to always have high expectations for myself and be the best that I can be at whatever I am doing. That has translated to my career, and my motivation each day.

How do you maintain a solid work life balance?

Being a single guy, you would think work life balance would be easier for me than others who may have family obligations etc. however, because of what I previously mentioned about always trying to be the best at whatever is I’m doing, it sometimes becomes difficult for me to leave work at work. To overcome it, I constantly try to keep my mind occupied with things like exercising and being outdoors.

What traits do you possess that makes a successful leader?

I have always had a “practice what you preach” mindset. This is a great foundation for leadership, I don’t expect anyone to do anything that I haven’t done, or don’t currently do. Along with that, I am very independent, hard working, driven, open to alternative viewpoints, and willing to learn from any individual I may be leading.

What suggestions do you have for someone starting in your industry?

Surround yourself with successful people that are willing to invest time and effort into growing you professionally. No one in the financial services industry becomes successful without having been supported along the way. Be willing to feel uncomfortable, and be as proactive as possible about your development.

What’s one piece of advice you would give to others?

Find something you truly enjoy doing, and do whatever it takes to chase performing that as a career. Being able to enjoy work is really what brings me happiness in what I do.

Outside of work, what defines you as a person?

I love being around the people I care about the most, my friends, and close family. I enjoy traveling with friends and family to enjoy the time we spend together. I love being outdoors, hiking, golfing, going to concerts and much more.

What trends in your industry excite you?

Like any industry, technology continues to evolve the way that we work. It is making the lives of consumers and the lives of employees more dynamic on a day to day basis. I look forward to seeing how these changes positively affect the way that our work is performed.

Explain the proudest day of your professional life.

I became a boss for the first time at the age of 26 due to hard work and dedication to my career.

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