The first month is ok, it is normal, but the second, the third … remains the same. You enter Google Analytics every now and then, hoping to get a little surprise when you spend a little bit of time or a day, but nothing …
I advise you not to get obsessed with Analytics and focus on what is important; the 4 key factors in which you should look to increase visits, and which I will talk about in this post.
4 Keys to generate quality web traffic
The first thing you should keep in mind to attract and increase visits, is that your blog should be optimized, and I do not mean just looking for an SEO consultant to help you.
Optimization refers to both the back-end of the web, and the content itself. The sum of both aspects, will be the one that helps you generate web traffic.
For this it is necessary that your website or blog have:
It is good to capture your inspiring ideas, transmit your experiences and anecdotes with the aim of empathizing with the reader and putting yourself in their place.
You can not forget Google, he will be responsible for positioning your blog and is the one who will help you generate web traffic. However, you do not have to write always thinking about what Google wants, since that can affect your writing.
In this sense, there are a few guidelines that you should not forget. Keep reading to know them all:
Complete the section “About me” with information about your personality, your experience, aspirations in life, etc.
It is also advisable to add an image, a natural photo of you that represents you and with which the readers can face you.
The headlines is the first thing that users will perceive your blog, make them attractive and want to continue reading. Of the title of each post, it depends that visitors to your blog keep reading or not.
To generate web traffic, you must take into account the main keywords for which you want to position your blog.
In addition to getting more visits to your blog, you will be telling Google what your main topics are and what content they are working on.
The keywords are not only necessary in the titles of the post. Search for specific keywords to raise your content strategy.
Find concrete keywords. That is, if you sell shoes, it will be difficult to position yourself with that keyword, given the great competition that exists.
If you try to position with “original nike shoes”, you will have more chances to appear in the first results of Google and capture qualified traffic.
The constant update is something Google likes, but especially to your followers, do not forget it!
Google loves long content (more than a thousand words) and, above all, quality! Validate that you include links, downloadable content, images, etc., but what Google values most is that readers like those contents.
Think of them when planning your editorial calendar, be constant and resolve the doubts that they demand.
3 # Promote yourself in social networks
Once you are clear about how to generate the content, it is important that you take another step towards promotion. There are no good articles if there are no readers that reach them.
Design a strategy to promote yourself in social networks. Take advantage of these tools to gain visibility and get engagement with your audience. Do not waste the opportunity to boost your personal brand with these tips for the professional management of social networks:
When you start a new experience, like opening your own blog, you do not know very well in which circles you should move.
Little by little, you will meet people in your same situation with whom you can collaborate and advance step by step.
The best way to relate to other professionals is to expand the network of contacts by carrying out actions such as:
Starting a blog from scratch is always difficult. There are many things to consider, such as the objectives, the content that will be published, the design, the dissemination strategy, etc.
However, what usually gives more fear is everything related to getting web traffic.
Google is the one who sets the guidelines in terms of positioning, and we should always keep in mind what their demands are, but we must never forget that it is for our target audience for whom we work on the blog.
With good quality content and attractive, and good dissemination in social networks, you can generate web traffic in a short time. In addition, contacts and collaborations with other bloggers will open many doors.