Are you wondering how to make your email more engaging that people want to read and from where you need to start?
Go ahead and check out this story. In this story, you’ll find 7 proven tips to write effective emails.
Most of your emails (boring and impersonal) irritate your subscribers. Let’s face this truth!
Want to make your email more engaging?
There’s only one RULE – Content must be natural and human.
REMEMBER that there is a human on the other side who will be reading your message. Make your language friendly and conversational.
Use the natural words in your message which recipient wants to read.
Use a little humor to communicate in a more human way!
“Effective engagement is inspired by the empathy that develops simply by being human.” – Brian Solis
“Everyone has stories to tell.”
Share case studies or success stories of your customers. Break your email into three parts (like a story or a movie):
Part 1: Show the customer scenario (pain point) before the change.
Part 2: Show some drama.
Part 3: Show how your product or service can be a solution. Happy ending 🙂
Use the language readers can visualize and use images of the real people.
Use personalization in your content.
94% of businesses say personalization is critical to their current & future success, and for a good reason.
You’ve probably received emails which contain your name like, “Hey [First Name], we’ve got a special offer for you”
But personalization is much more than addressing your readers by their name. What is your message saying and what is your subject line.
Before personalize your email take a little bit of time to check the data you collect – are the data make sense and look personal?
“The best marketing strategy ever: CARE.” – Gary Vaynerchuk
Your Content should be helpful, educational, relevant and entertaining. If you want to win them, you must be personally understood needs and pain points of each & every prospect.
Customers should be a center of all your marketing because customer is the HERO. Tailor your content for the audience’s interest.
Earn = Educate + Entertain
Find a pain point or common problems among your target audience and come up with a solution in the form of article, webinar or blog post series, then send that as the email content.
Imagine if you had the power to hypnotize people.
Imagine you could do it in writing your email to keep them reading.
It can be possible by using hypnotic words in your email copy like “Remember”, “Suppose”, or “Imagine”.
Did you notice, I also used the word ‘imagine’ two times to keep you reading 🙂
Why not give these words a try and check your results – after all, marketing is all about psychology.
Do you read every single word in a marketing email? Probably not.
People don’t read emails, they scan them.
Jakob Nielsen research shows that,
“Users are extremely fast at both processing their inboxes and reading newsletters. People were highly inclined to skip the introductory blah-blah text. Notice the emphasis on reading the first two words of the headlines.”
What can we learn from this research?
Keep the text short and to-the-point. Write your primary message above the fold to make prospects able to read your message in less than 10 Seconds.
Keep first two words of headline informational.
Break your content into bullet points to keep your text organized.
Have you ever heard the saying, “benefits sell, features don’t”?
Your message should show the benefits of your product to a consumer. Consumers don’t care about features (even about the product itself).
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
– Theodore Levitt, Harvard Business School marketing professor
It’s your job to make customers understand the benefits of your product.
Jenna Tiffany shared her take:
“Always think about the customer and the benefit that email you’re about to press send on has to the recipient. If you’re struggling to identify that, then is it worth sending at all?”
Hope you find these tips helpful. Please share your views with me on Twitter.
Call to Action: Do you want actionable writing advice from aspiring writers?
This story is excerpted from 101 Actionable Email Marketing Tips: The Definitive Guide