The number of smart phones are increasing day by day. Different features and technologies are making their presence in the market, but one thing that has remain the same is the number of popular platforms powering up these devices.
Even today, only Android and iOS are prevailing in the market, making everyone take interest in the ongoing Android vs iOS battle. Both the users and developers belonging to both the OS are presenting their set of reasons and opportunities to declare their OS as the best choice. However, in the past few months, many iOS developers have found to turn towards Android. Wondering why so?
Let’s dig out the reasons behind why app developers are switching to Android app development.
- Global Reach
Android holds a bigger slice of mobile market share when compared to Apple’s iOS. It covers both developing and developed nations which empowers developers to target different types of audience and thus, unleash better opportunities.
Besides, the Android platform gives you an escape from the stress of the OS version you are targeting to get outdated soon – all thanks to its Platform fragmentation characteristic. This is not possible in the case of Apple’s iOS where a limited of OS versions remain in the market at any instance of time.
It’s true that Apple is tweaking its iOS platform to offer more customization opportunities, Android still has a winning point over iOS. The OS delivers a myriad of options to developers for building a customizable and highly-engaging application with a tint of uniqueness by experimenting with app layouts. The platform empowers you to pick different set of devices from the number of devices it runs on and thus, enable you to create innovative designs for those particular devices only. Also, it helps them to introduce different launcher apps, which is not possible in case of iOS till now.
Besides, Android provide you with two or more alternatives of each application, unlike iOS. For example, if you do not like Android native messaging app, you download any app from the Play Store and make it as default. Whereas, it is not possible to make any third party as default app for SMS apart from Apple’s own messaging app in the case of iOS.
- Better Voice Assistant
Another feature that makes iOS application developers thinking about Android platform is its grip in the Voice market.
Google Assistant, the digital assistant of Android, is found to be smarter and effective than Siri with its best new features like checking traffic with your device locked, check-in for flights, create customized routines, take multiple commands in one go, make phone calls, and much more. It is also found to giving a tough competition to Amazon’s Alexa to reach on the top, which makes it apple of everyone’s eyes and eventually a catalyst in the decision of choosing Android over iOS.
- Personalized User Experience
There’s no denying to the fact that Google’s Android invades our privacy and security – but for a positive outcome. The Operating system uses the sensitive user information to understand the user behavior and choices, and use the insights gained for providing a personalized experience.
This makes the app developers enjoy higher user acquisition and retention rate and thus, make higher ROI even in the present competitive app market.
- Ease of Approval
Another factor that makes app developers take interest in Android app development is ease of app submission and approval.
Google, when compared to Apple, is somewhat lenient with the app store submission guidelines. It only check for major features like piracy, security, customization, authenticated content, etc. This makes it easier for the app developers to get their application live within a few hours and thus, enter the market at the earliest.
Apple is a closed ecosystem, implying your app’s presence on App Store is unaffected by external factors. But, this is not so in the case of Google’s Android.
Android allows you to improve your app’s presence in the Play Store by submitting your application on third-party app stores, like Amazon App Store, GetJar, Mobogenie, and F-Droid.
Besides, it also provides you an option to work on the search engine position of your application and thus, drive better results. This implies, you can invest in activities associated with content marketing. Referral marketing, web page optimization, and social media marketing to gain attention of a higher user base and thus, improve your app popularity in the market.
So here were the six reasons why iOS application developers are turning towards Android platform and why you should also look forward to switching to Android app development – till Android or iOS platform comes up with something really existing to make this preference altered.
If you are willing to discuss further on these pointers, leave a comment below.