Making yourself a brand takes a lot of efforts and time, but not all of them are successful at it. It takes the right kind of field for the right kind of person to build a brand and get going with it. We spoke to a few experts in this field in an experts round up and they opened up to us about some really valuable personal branding tips that will make you stand out in the crowd. These tips will help you carve the niche for yourself and help you build a brand that will last in the longer run.
Creating and developing your own brand can be quite challenging, but with these tips from the experts in the field, you can for sure make it big. The foremost important thing is to decide on the voice and values of your brand, and how you would like to represent them. And, then you need to plan ideas on how to interact with your audience.
To help you with all of these and more such thoughts that will help you figure out how to build your brand or how to make yourself a brand, we have reached out to some of the experts in this field for their advice. And, here’s what they have to say.
So here we bring you some of the best personal branding tips from all the experts out there.
- Michelle Martin, Nerdy Organized, Blogger and Marketing Strategist
You need to genuine to build a successful brand. Remember that you are a brand and you need to stand out. And, never write everything about yourself alone, write engaging content that will interest the audience and will also provide some value; and, try to integrate your personality into it. You will succeed as a brand, only when you are passionate about it, love it and are committed to helping others.
And, before you build a brand, you need to ask yourself what you are good at, what you enjoy doing, and what other people ask you for help with. The answers to these 3 questions will help you find your niche and then you can build yourself as a brand over it.
- Laura Bloomer, LB Creative
Passion is the key to making yourself a brand and being genuine will make you stand out from the rest. The next big thing is being consistent. People always crave to listen to something that is aspiring and something that they can relate to.
Be confident in whatever you speak or write, and share personal images in a professional way. Never copy images from elsewhere. And, always go beyond and above. Ask yourself if you have provided your readers what they want to read.
Invest more time in learning more about your niche and also about your audience. Engage with your audience on a personal level, be comforting and inspiring.
- Manoj Padaiyachi, National Level Youth Champion Awardee, Social Influencer, Founder and President at Wealth Foundation
I believe it strongly goes how your thoughts and focus are. It should be consistent and habituated to accept the new things out there.
Having said that, one has to purely work hard and implement on it or else you waste up without realizing it. Just be yourself, not for the sake of showing you are different or like that, just don’t pretend and be who you are and in the terms of how you represent your work, that’s what it matters.
- Mitchell Brudy, Friewald Law, Marketing and Communications
Experiment with your content and find out what works best. Branding is just not limited to a few things; you can always have space to try new stuff and experiment. Self-branding is all about yourself and the way you interact with your audience. Social media being one of the best platforms for representing yourself is a fantastic source of building your brand.
Have the freedom to experiment with a few things every now and then. You might eventually find out something that your audience can highly connect with. Don’t be afraid to try something new; if it doesn’t work, you can always take it down. But, always remember that it is better to do one thing that you are really good at, rather than doing a lot of things and performing poorly. You don’t have to be on all the pages at once.
- Steph Taylor, Wildbloom, Director and Co-founder
Pick your platform wisely and in accordance with the kind of brand you are willing to build. If you want to brand yourself in the corporate field, then Snapchat would be a very bad place. Or if you are doing some fun and creative videos, probably LinkedIn won’t be a suitable choice. Hence, choose your platform really wisely, as it can either make or break your brand.
Also, remember that you don’t have to be on all the platforms at once. You Set your platforms and align them with your brand. If you choose to brand yourself on various platforms, then go with the same logos, messages, content, time and always be consistent.
All of your posts should be personally tailored for each platform. Work with other influencers as well to boost the presence of your brand and to grow your following.
- Bryan B. Bridges, Lumentus, Director of Digital Strategy
Always pay attention to your audience. Never try to make it all you and yourself alone. Remember that social media is all about connecting with the audience, and not just about showcasing your brand or yourself.
Make the majority of the content of the post based on the interests of the audience. Target your audience wisely, and it will eventually end up growing your follower base and building a high level of engagement in your brand equity.
Now that you have read all of those tips from experts in the field, it’s your turn! Hope that you have really got some great insights and useful personal branding tips that you can start implementing in your branding journey right away.
Remember that you are awesome and be sure to go out and do something great. Stay inspired and keep inspiring!