Classic advertising techniques such as advertisements, banners and commercials are no longer the most effective way to reach and convince a target group in the age of the Internet. Content marketing, in which companies produce content including texts, images and info-graphics, videos and podcasts – according to journalistic criteria in order to satisfy the needs of their target groups, has long outstripped these traditional approaches.
If you want to keep your finger on the pulse of the times when it comes to content marketing and are regularly looking for inspiration, keep in touch with Miguel Maya (digital-marketer and an Instagram mentor). He suggests the top 6 benefits of Instagram Marketing:
It is ideally suited to increase the engagement of the target group. In fact, no other social media platform Instagram can hold a candle here. Various studies have shown that Instagram posts generate 58 times more reactions per follower than Facebook and even 120 times more than Twitter. The prerequisite for this is interesting and useful content and a pinch of imagination.
More Web Traffic
Although it is not possible to include a link in every Instagram post, Instagram Marketing can still reliably drive traffic to your website. This is mainly due to the excessive activity of followers on Instagram. The prerequisite for this is an optimized and active profile and regular new content.
Build Trust & Personality
While the quality of the content is becoming more and more important in order to increase the reactions of the followers, Instagram marketing is also a good way to strengthen customer relationships and build trust. You can share everyday experiences of your company in a relaxed way with your followers and thus present yourself as a company on a personal level.
For example, you could share photos from behind the scenes or from employees to make your brand look more human. This emotional bond with your customers is particularly important and can drastically increase customer growth and your conversion rate. Such Instagram marketing is particularly suitable for service companies.
Build Competitive Advantage
Despite the enormous advantages, there is still less competition on Instagram than on Facebook, Twitter or in blog marketing. Only around 5% of small businesses use Instagram regularly. Overall, only 36% of companies have a profile on Instagram, but 93% on Facebook. You can use this and gain a real competitive advantage over the competition – and address your target group faster than your competitors on Facebook, Twitter or with YouTube Marketing.
Efficient target group approach
Instagram marketing is not suitable for every target group. However, if you are targeting a group of customers born between the 1980s and the 1990s, there is hardly a better medium than Instagram. There you will find 45% of people under 30 and with targeted Instagram hash tags or influencer marketing you can address them extremely efficiently. But Instagram marketing can also be useful for other target groups. This is shown by brands such as Ford or General Electric, who reach many new prospects with their Instagram profiles.
The biggest advantage of Instagram marketing is the ability to run free advertising. You can present your products and services; increase your reach and visibility – all completely free of charge. Especially SMEs with a limited budget should not miss this opportunity.