A majority of PSD to WordPress theme conversions and other migrations are motivated by the desire of accessing an SEO-friendly platform.
Website owners though must know about on-page SEO tips to improve the visibility of their interface in relevant search results. They must employ some simple techniques to optimize their web pages. This will help in attracting more organic traffic to the interface and help boost its search results’ rankings.
On-page SEO is not only limited to technical aspects like titles and URLs but also applies to the content.
The motive of the practice is to help search engines understand a website’s pages in a better manner.
The following suggestions will be helpful in fine-tuning a website’s optimization strategy.
Meta description and the page title are important elements of on-page optimization. A good title helps visitors, as well as search engines, understand the nature of the page. Optimize the title with the main keyword you are targeting.
The ideal length of a title is about 60 characters. The meta description must include a brief summary of the page’s content. Include the main keyword along with its variations in the description and keep its length within 160 characters.
This summary will be visible in search results, so create a compelling text which encourages people to visit the page.
Content is the key to an effective optimization strategy. Most people feel that off-page techniques like guest blogging use content more. However, even on-page tactics involve improving website content.
Owners must ensure that they create unique and relevant material which is being posted on their interface. Try to create content around subjects related to your website which people are interested in.
Select a topic and compose an incisive piece on it which people will find useful. Optimize it by inserting all relevant keywords but ensure that the insertions appear naturally in the text.
URLs are another important part of on-page optimization. Create short but descriptive slugs that effectively communicate the nature of the page they represent.
Ensure that the relevant keyword being targeted for that page is included in the URL. This will help search engines in easily identifying and including the page in the relevant search results. Users click on the links that match the best with their query. This, in turn, will boost the traffic to the page. Take a look at the following example:
Anyone reading the second URL will immediately what the page is all about. The first one, on the other hand, does not give any idea about the page’s content.
Website owners have become increasingly aware of improving the visual appeal of their interfaces. They are adding beautiful images to make their pages more attractive.
Supporting material like infographics and graphs helps visitors in understanding the text content.
It must be remembered, though that search engines cannot see images like humans. The Alt attribute helps them know what is an image is about. Use the Alt tag to describe all the images posted on an interface.
Moreover, do not forget to attach descriptive file names to all the pictures. It will also be pertinent to optimize the tag with a relevant keyword.
Creating an efficient linking plan is one of the most important on-page SEO tips. There are broadly three types of links that website owners must be concerned about.
Internal links connect the different posts or pages belonging to the same domain. Inbound links or backlinks are created when other interfaces link to yours. External links direct a visitor to another website from your domain.
The internal linking structure must direct all visitors to related pages of the page they are on. This will help them in spending more time on the interface. Backlinking is an off-page technique and we will discuss it in another article. Many people will feel that how can external links that move visitors away benefit an interface.
Such links are essential for good user experience. Website owners must ensure that their interface is linked with authoritative domains belonging to their category.
Google has officially stated that it uses page loading speed as a ranking factor. This must be reason enough for owners to make sure that their interfaces are loaded quickly.
WordPress users must update their core installation regularly. They must remove unused themes and plugins from their websites.
Hiring a reputable hosting service is also important. Website owners can also use Content Delivery Networks (CDNs) to speed up the delivery of their pages to users. Moreover, they must also resize and optimize all the images being uploaded on the website.
Optimization is not only about stuffing the content with keywords. It is a comprehensive practice which involves making technical changes as well as creating valuable content.
These on-page SEO tips will help website owners make simple adjustments to their interface and boost the traffic.