Building a business shouldn’t be all about you. There are times when you have to tune your ears to the outside world to see if there is anyone worth listening to. Or to just get away from the madness of it all.
As a writer who is constantly exposed to the latest marketing strategies and trends in the copywriting industry. My inbox is full of 100+ emails from enthusiastic entrepreneurs wanting to close the sale or, as it is fondly called, share “great value.”
Interestingly, I read all of them! Sometimes, I do so with the intention of studying business owners’ communication styles. Oftentimes, I find myself getting snarky and wonder if my “click” would drive their email open rates through the roof so that they can use the data for marketing purposes (don’t do this).
But the most interesting part of reading my emails is hearing from women who make me human whenever running my business makes me feel like a rat on a hamster wheel.
So, instead of hugging your laptop, getting slain with envy, and praying for inspiration to come, I have decided to share some pretty amazing people with you.
Without further ado, here are my top 5 people to listen to when you’re feeling uninspired and unpopular:
I discovered Jen in early 2015 and have been in awe of her brand ever since. Jen is a content and creative mentor who helps purpose-driven creatives make things happen in their creative lives and businesses: on their own terms, in their own way, and by their own rules.
Much of Jen’s philosophy is about making space for more, doing work that matters, and overcoming the fears and mindset issues that are holding you back. Her work doesn’t define success for you; in fact, she talks against going against your own values in pursuit of public validation from others.
Sundays are my favorite because, at 4am, Jen’s email hits my inbox and I can’t wait to open it.
Caroline is someone I just discovered and has quickly etched her way into my heart. She stands out from the rest not only because of her big and bold brand colors but with the lengthy and personal letters she sends to her community every Monday. Think of it like newsletters on soulful steroids. Yea, that’s her line 🙂
Caroline’s newsletters taught me the how to channel my strengths as a talented introvert through lengthy, intimate letters. When I read from her — when she talks about the pain of untapped potential, I’m not reading another marketer’s emails; I’m reading from a friend I haven’t seen in years but who somehow knows my struggles, fears, and aspirations.
When subscription service she put her heart and soul in ended, she called it her most beautiful failure. But this stood out to me more:
I know it. It hurt to send emails and refunds and to feel like I was disappointing people. But with everything in me I will fight the instinct to feel shame or self-doubt around making this decision. — Caroline
2 years ago, I nursed the idea of becoming a freelance writer and seeing my name in national publications. I was going to send lots of pitches but being the chicken that I was then, I stood on the sidelines until the impulse to become a writer became so strong I couldn’t ignore it.
First, I discovered Mridu. Then I discovered her ’30 days, 30 queries’ course. And ever since, the idea of sending queries/pitches has never left my mind.
Well, a few months ago, Mridu sent a letter that changed the way I think about success. In the letter, she addressed the anxiety of not reaching the top as fast as she wanted and openly talked about her struggle with depression (something I know too intimately).
Instantly, I gained strength. I stopped thinking about how many failed pitches I’d sent. I stopped wanting to be superhuman. Rather, I marveled at how easy it was to connect and refuel over failures.
How do I begin to describe Liz? I can’t do her justice with my words alone. Neither can I capture the essence of Liz’s magic with images. What you should know is this: when it comes to creative living…work that isn’t defined by boundaries, rules, her profound wisdom on inspiration, creativity, and curiosity is sought by almost everyone in creative writing.
In a nutshell, Elizabeth takes the melodrama away from what you do. She talks about loving the chapter you’re in and doing creative work regardless of how you feel or how much you make. Regardless of how much you get from it.
Bonus: Listen to her interviews on YouTube and you’ll soon get a feel for what creative living feels like.
I like to think there is a snarky comedian with a I-don’t-give-a-darn attitude living inside of me. But nobody lives this life better than Laura, a copywriter who not only teaches you how to write non-sucky copy — jumbo style, but also gives you the copy cure to enlarge your profits. Again, jumbo style.
Marie Forleo, John Lee Dumas, and other entrepreneurs have given Laura the stamp of approval but that isn’t what gets me. It’s her authentic storytelling and wit. Her wit…oh God. Laura never lets “marketing speak” get in the way of communicating which takes away the tension that sometimes comes with being an entrepreneur. You have to read her emails/blog posts to find out why I’m gushing about her.
So, there you have it.
Here’s to hoping your week is full of fun, purpose, and laughter, as we continue to learn how to thrive in spite of life’s bitter lemons!
Originally published at journal.thriveglobal.com