Today, many businesses are turning to Facebook as a marketing, branding and selling platform. This is probably because the platform enjoys over 2 billion active users across the world. Furthermore, the demographics of these users cut across various groups of people; from male to female and young to old. Such diversity makes Facebook an incredible platform for entrepreneurs. Unfortunately, however, creating an account on Facebook and joining or creating several groups is not enough. The high number of users is both an advantage and a disadvantage. As a business owner, you need to put in a lot of effort in order to stand out from the large crowd of active users.
Below are 5 simple tips to use on Facebook Groups for your business:
Use content to boost loyalty
Many Facebook users are attracted to the platform because of content. They are there to laugh, to be engaged, to learn and to be inspired. Very few people are on Facebook looking for products to buy. Therefore, strive to publish content that appeals to the eye and mind. Package your products in a manner that does not directly push for sales. For instance, if you are in the business of selling beauty products, create how-to posts or videos which make potential customers yearn for more. You could also post funny clips or memes, just to create rapport through humor. Quality content will earn you loyal followers who will share your posts and thus boost your following and sales.
Consistency and frequency matter
Facebook groups are usually noisy with millions of people trying to be seen or heard. If you post once a month, your brand will be overshadowed by others. People will only know of your existence briefly before moving on to other things. However, if you post frequently and consistently, the target audiences will have you in mind all the time. Even when people are not paying attention to your products, your persistence will beat their resistance eventually. Consistency is even more rewarding if you work with a calendar that reminds you when it’s time to publish on Facebook. In addition, followers will be conditioned to expect something interesting from you every Monday or Wednesday.
Join Multiple Groups
The more the merrier, even on Facebook. Joining many groups has its advantages. First, your products are exposed to more people. This means your chances of selling increase. Second, you get to study group dynamics and draw conclusions on what works for your brand and what does not. Some groups will reject your products depending on member demographics while others will readily accept you with open arms. Therefore, joining multiple groups helps you maximize your probability of finding the perfect crowd for your business.
Create your own group(s) and page
Creating and growing a Facebook group or page is like starting a TV channel which gives you free publicity and advertising space. The most outstanding benefit of creating your own Facebook group is that you can pin your posts. Pinned posts are visible to all new and existing members every time they browse through the group’s posts. In addition, you can control the kind of users or members who join the group. This, in return, gives you the power to serve and only allow potential customers to join the group. In the long run, this strategy will save you from idlers and negative users who may damage your brand’s credibility with negative comments.
Put a face on your business
Consumers are always inspired and moved by other people. A moving message on Facebook will get you enough attention but the image of an employee or a customer using your products will increase conversion rates. Images with real people tend to attract more attention. Therefore, strive to share relevant images of people affiliated with your brand on Facebook. This will help you put a face on your brand as well as boost your credibility. As a result, consumers will be able to trust you more.
Conclusively, Facebook can be a bit difficult to maneuver, especially with the constantly changing algorithms. However, it is not a jungle. These five tips have been tested and tried by multiple businesses and they have proven to be successful. All it takes is willingness to keep on trying until consumers give you all their attention.