…By writing white papers, blogs, being quoted in the press and books, I have become well know to those who can refer business to me. Matrimonial attorneys, elder law attorneys, trust & estate attorneys, accountants and investment bankers have become familiar with my work and now refer their clients to me.
As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Aviva Pinto. Aviva is a Director of Bronfman Rothschild. She has over 25 years of experience in the financial services industry. Aviva is a Certified Divorce Financial Analyst (CDFA™ ). She works with divorcing clients to determine the most appropriate course of action for their financial assets. She helps guide them, so they feel more confident about their financial future. She is a trusted advisor to her clients. The services she provides includes: helping to prepare the statement of net worth, determining which assets you are entitled to, working with your matrimonial attorney to determine an equitable settlement, financial planning, budgeting, managing the assets and ongoing comprehensive financial guidance. A frequent speaker at family office conferences and events, Aviva has been voted one of the Top 50 Business Women on Long Island for multiple years.
Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share your “backstory” with us?
I graduated from the University of Michigan with a AB in Psychology and Economics. I then received my MBA from University of Chicago in Marketing and Finance. I worked at a number of asset management firms doing both institutional and personal wealth management before finding my passion in helping those going through divorce get their finances back on track.
Can you briefly share with our readers why you are an authority about the topic of thought leadership?
I became a Certified Divorce Financial Analyst and began sharing my knowledge with others through white papers, blogs, webinars and speaking at conferences. I have worked on a number of high-profile divorces and am referred business by many matrimonial attorneys in the NY tri-state area.
Can you share the most interesting story that happened to you since you started your career?
I was working with a woman whose husband decided one day to walk out on her. She was referred to me by her divorce coach. She had not yet filed for divorce and had never handled finances before. She lived in CT and they had an apartment in NY. The age of majority in CT is 18. The age of majority in NY is 21. By referring her to a matrimonial attorney licensed to do business in NY and having her file in NY gained her 4 more years of child support during the years he kids would be in college.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I was referred to a person getting divorced named Kim. I assumed Kim was a woman. The first time we met I was surprised to see Kim was in a man. It was not a transgender situation — he was from New Zealand. Most of my divorcing clients had been the non monied spouse and were women. In this case Kim was the stay at home husband and his wife was the monied spouse. I learned not to assume that the non monied spouse would be a woman and not to assume “female” names in the US are the same globally (Chris, Robin, Kim, etc..)
Ok, thank you for that. Let’s now jump to the main focus of our interview. In a nutshell, how would you define what a ‘Thought Leader’ is. How is a thought leader different than a typical leader? How is a thought leader different than an influencer?
Thought leaders want to share their knowledge. It is not a sales pitch — they are not selling anything. They are not managing people with their information. They are providing relevant, original information about a topic where they are an expert. An influencer wants you to bear witness to their lies and imitate them. Thought leaders want to impart knowledge and be viewed as experts in their fields.
Can you talk to our readers a bit about the benefits of becoming a thought leader. Why do you think it is worthwhile to invest resources and energy into this?
Thought leaders are sought out by media outlets, authors, shows, conferences to educate their audiences. As a result, they gain publicity and become well known. Once their name it out there, those looking for the services the thought leaders provide feel comfortable that their provider is a known entity and trusted in the industry. They can also assess the person’s personality and see if it is a good fit for them.
Let’s talk about business opportunities specifically. Can you share a few examples of how thought leadership can help a business grow or create lucrative opportunities?
I do wealth management for those who are contemplating, in the process of and have just completed divorces, those who are recently widowed and those who are going through a wealth transition (inheritance, sale of a business). By writing white papers, blogs, being quoted in the press and books, I have become well know to those who can refer business to me. Matrimonial attorneys, elder law attorneys, trust & estate attorneys, accountants and investment bankers have become familiar with my work and now refer their clients to me.
Ok. Now that we have that behind us, we’d love to hear your thoughts about how to eventually become a thought leader. Can you share 5 strategies that a person should implement to become known as a thought leader in their industry. Please tell us a story or example (ideally from your own experience) for each.
- Post your white papers and blogs on your website. I write many papers and blogs and after our compliance department makes sure we are not violating any security laws, our marketing department ports my white papers and blogs on our company website. Those looking at the website have the opportunity to learn.
- Use LinkedIn to post your white papers, blogs and other educational material to your “followers”. I post everything that goes on our company website to LInkedin. All my followers on linkedin see my posts. You can also use Facebook and Instagram and twitter if allowed by your industry (we have strict rules in the securities industry that must be followed).
- Speak and moderate on panels at conferences and be on the radio and TV as an expert in your field. I am invited to be a speaker at various conferences — for families, for matrimonial attorneys, and moderate panels at conferences to share my knowledge and get my name out there.
- Use HARO and get your name and information out there. Help a reporter out is a great resource for those who want to become thought leaders. Everyday HARO sends out media requests three times a day asking for contributions for media outlets and authors. https://www.helpareporter.com/ Once you have helped a number of reporters, they tend to reach out directly for information and quotes.
- Write a book (easy to do by using your blogs and white papers). While I have not yet been published in book form, I have collected and edited my white papers and blogs as the content for a book. Once finished, it can be used for clients, prospects, centers of influence and another way to get my name and expertise out into the marketplace.
In your opinion, who is an example of someone who has that has done a fantastic job as a thought leader? Which specific things have impressed you about that person? What lessons can we learn from this person’s approach.
Suze Orman. She has built an empire around money advice.
Her thought leadership is original, credible, relevant and easy to understand.
I have seen some discussion that the term “thought leader” is trite, overused, and should be avoided. What is your feeling about this?
I have not come across negative perceptions of the term.
What advice would you give to other leaders to thrive and avoid burnout?
Do what you love and love what you do.
You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?
“Any fool can know. The point is to understand.”
― Albert Einstein
When you understand something very well, you can teach others.
We are blessed that very prominent leaders in business and entertainment read this column. Is there a person in the world with whom you would like to have a lunch or breakfast with? He or she might just see this, especially if we tag them. 🙂
How can our readers follow you on social media?
Aviva Pinto on LinkedIn
Thank you so much for your insights. This was very insightful and meaningful.