Community//

5 Things I Wish Someone Told Me Before I Became the CEO of Banish

…We are always caught up on the way we look to be perfect. We don’t really have the tools and resources needed to build our confidence. No one teaches us how to be confident and what to do when we have setbacks and so we try to fix things externally. I believe change needs to […]


…We are always caught up on the way we look to be perfect. We don’t really have the tools and resources needed to build our confidence. No one teaches us how to be confident and what to do when we have setbacks and so we try to fix things externally. I believe change needs to happen internally, change needs to happen to everyone. We need to understand that confidence is not about the way we look, it’s about how we feel despite how we look on the outside. For confidence is beyond the physical aspect, it is actually the ability to feel powerful enough to empower others (despite your circumstance). If we all believe that, together we can create a big impact to the world.


I had the pleasure to interview Daisy Jing. Daisy is a YouTube vlogger and a young entrepreneur who founded and bootstrapped a now multi-million dollar beauty product line named Banish. She is 30 years young with knowledge and experience in business and marketing. Her business is now ranked as the #152nd fastest growing company in the INC 5000. She is also included in Forbes 30 under 30 and a TEDx talk speaker who is focused on inspiring confidence in others.


Thank you for joining us Daisy. Most of our readers — in fact, most people — think they have a pretty good idea of what a CEO does. But in just a few words can you explain what a CEO does that is different from the responsibilities of other executives?

A CEO is someone who knows a lot about everything in the business or have a general idea of how everything works. He is responsible for everyone in the team and leads the direction of the company. He gives the strategy and directs the team in doing it — — see the opportunities in the next 5 years that other people might not see.

What were your biggest struggles throughout your professional life and how did you overcome them?

The constant stress — I never ever finish everything on my to-do list. There’s always more that I could be doing by now but somehow I end up doing the same thing that I could have done the other day. There’s that mental battle not knowing when things are already good enough or when do I have to stop. It always feels like I can do more but 24 hours isn’t enough. I need someone that acts and thinks like me, a mini-me, if that’s only possible.

I’m in a very competitive industry, skincare products always offer different ideas and new stuff. There are tons of initiatives that I could have launched but I just can’t take a break from work.

Another struggle is hiring and managing the right people. People issues are so hard to deal with. Managing them should be a constant thing.

What are the biggest challenges faced by women CEOs that aren’t typically faced by their male counterparts?

A biological clock — women CEOs are pressured to have it all together whereas the male counterparts (I know a lot of my male friends) don’t need to worry about starting a family until their mid-40s. Also, male CEOs usually have a housewife so tasks are well-delegated; whereas women CEOs need to do both. Not only do we need to run our business, we also need to be the nurturers and take care of the kids — be responsible for having a happy home. It really gives a burden for the women — crossroads you need to surpass well.

Women are more perfectionistic than guys. Normally, we don’t trust ourselves. It’s more lonely because there are few women CEOs — only few people to talk to about your situation. It is very difficult to go into a conference room and be the only woman in it.

What is the one thing that you enjoy most about being a CEO?

Seeing growth — people evolving. I love to see ideas take into action without the need of asking approval from anyone else. You are the master of your own universe — make decisions and figure out who you want in it and how it operates.

What are the downsides of being a CEO?

The constant stress that never goes away, you can’t just leave. I would compare it to parenthood. No breaks, no leaves, you will forever be needed. Whenever something goes wrong, it’s under your responsibility. It’s not about micromanaging, I want to make sure that things won’t fall through the cracks. There’s so much to think and worry about as the company grows, more so like parenting.

Can you share the most interesting story that happened to you since you began leading your company?

I called my bank for a charge I didn’t recognize. I believe the customer service rep lady recognized my voice from my videos so she asked, “Are you Daisy Jing of Banish and is this bank account related to your company?” That put me into a really awkward situation. I never imagined that we have that much influence. I usually forget the influence we have until other people (I didn’t expect) tell me about it. She recognized my voice, that’s so crazy!

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When we had our first orders and about to ship out packages, we don’t have a printer so I have to write labels by hand. People had to wait 30 minutes behind me for the shipping staff have to manually put the details from my messy handwriting.

What is the most striking difference between your actual job and how you thought the job would be?

I thought my job would be something creative. I could do more stuff I wanted to — visionary and the exploring aspects but now I end up managing people and solving issues that come up everyday. That is totally out of my expectation! Not as glamorous as I expect it to be, and personally, it affects a woman CEO differently.

Certainly, not everyone is cut out to be a CEO, what specific traits increase the likelihood that a person will be a successful CEO and what type of person should avoid aspiring to be a CEO?

A successful CEO should be a risk taker, not a perfectionist! He should be stubborn and determined but still able to work on something that may actually not go anywhere that makes sense. A successful CEO doesn’t follow the crowd and do things his way. He can see a vision of things 10 to 20 yrs from now. He knows the trend and can innovate.

You shouldn’t aspire to be a CEO when you need to be told what to do and you need approval of things. If you want things to be organized and always want a daily routine or specific directions, don’t dream to be a CEO. If you are a perfectionist, you can’t be a CEO for business is messy.

What advice would you give to other female leaders to help their team to thrive?

Let go of perfection, we are always focused on lil things instead of the bigger picture. Don’t expect yourself to look and act perfect. It is important to understand your team (be nice and fair) for you have a business to run. Female CEOs think they have to be friends with everybody at work. No, you have to be fair to everyone and make sure everyone does their roles best.

Who inspired/inspires you and why?

Oprah — she led her own path. She made an empire for herself, she’s different and authentic. Oprah values herself and others highly. She is a self-made gal.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Katie — she is working with me for 5 years now. I appreciate that she started when we were nothing and there’s very few people in the team. She’s grown and developed her role — helped the company grow where it is now that there’s more people in the team. I’m really grateful for Katie and her loyalty for she started in the early days, trusted me during her internship and now 5 years later.. she still trusts me as much as I trust her. Starting a business in the early days is crucial, especially hiring the right person.

How have you used your success to make the world a better place?

Yes, I help people feel good about themselves and learn to love themselves more. I empower the Banish soldiers and make them understand that it is never about how perfect we look like but how perfect we feel like. Life is more than how much likes we get on a social media post, life is about living for someone else to be happy.

What are your “5 Things I Wish Someone Told Me Before I Started” and why? (Please share a story or example for each.)

  1. It’s a lonely experience
  2. Your biggest flaws are gonna be magnified — both strengths and weaknesses. You have to know what to believe and what to ignore.
  3. Don’t start a business because you think it’s glamorous. No one tells you the nasty side. Have it for the right reason — — make it your passion
  4. Know who you’ll listen to. Be very careful about the advice you’ll take. Everyone wants to give advice but you have to know who’s advice you’ll listen to. There was a successful CEO who told me to resell but I didn’t follow her advice, my business still went well even if we sell directly to customers.
  5. Always go back to why you started and your mission/vision. Go back to your naive self thought of when and why you started all these

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

The Banish movement teaches others about the way they feel. We are always caught up on the way we look to be perfect. We don’t really have the tools and resources needed to build our confidence. No one teaches us how to be confident and what to do when we have setbacks and so we try to fix things externally. I believe change needs to happen internally, change needs to happen to everyone. We need to understand that confidence is not about the way we look, it’s about how we feel despite how we look on the outside. For confidence is beyond the physical aspect, it is actually the ability to feel powerful enough to empower others (despite your circumstance). If we all believe that, together we can create a big impact to the world.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” says Marianne Williamson. We all have a conventional purpose (blog, work, parenthood, cooking, sports etc) and whatever our purpose in life is, we have to do our best damn job of doing that. We are called for a purpose and our response is to use it well and be powerful enough to deserve that calling.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them

Oprah and Beyonce are so talented, they inspire me the most. Whenever I have a hard time and when my work is stressful, I listen to some of Beyonce’s music and listen to Oprah’s podcast.

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

“5 Things You Should Do To Become a Thought Leader In Your Industry” With Daisy Jing

by Yitzi Weiner
Community//

5 Things We Can Each Do To Make Social Media And The Internet A Kinder And More Tolerant Place, With Daisy Jing

by Yitzi Weiner
pexels.com
Community//

15 Questions to Ask Yourself When You’re Feeling Down

by Scott Gerber

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.