Community//

“5 Things I Wish Someone Told Me Before I Became a VP at Laserfiche,” With Hedy Belttary

Better addressing early childhood development is one of the most critical initiatives, as new generations determine the fate of our world. Unfortunately, the cost of childcare in most communities can be prohibitive for many families until children get to an age where they can attend kindergarten or first grade. I am hoping more importance can […]

Better addressing early childhood development is one of the most critical initiatives, as new generations determine the fate of our world. Unfortunately, the cost of childcare in most communities can be prohibitive for many families until children get to an age where they can attend kindergarten or first grade. I am hoping more importance can be placed on early childhood development, addressing learning disabilities at early stages and detecting other issues that could hinder a young person’s ability to flourish in the future.


I had the pleasure to interview Hedy Belttary. Hedy is the senior vice president of sales at Laserfiche. In her role, she oversees Laserfiche’s channel business, driving marketing and sales initiatives that emphasize in-person education, peer-to-peer training, vendor partnerships and a widespread reseller channel. These strategies have helped make Laserfiche a global leader in the enterprise content management (ECM) industry. In 2007 Belttary founded Incrementum, a Laserfiche reseller based in California. There, she tailored solutions to meet the document management, records management and system integration needs of local clients and deepened her knowledge of the ECM market. With her unique experience as both a Laserfiche executive and a Laserfiche reseller, Belttary now focuses on strengthening the relationship between Laserfiche and the reseller channel to grow sales opportunities. She has been named a Channel Chief and Woman of the Channel by CRN multiple times based on her professional achievements, standing in the industry, and dedication to the channel partner community and strategies for driving future growth and innovation. Hedy is a graduate of Duquesne University and earned a Bachelor of Science degree in management information systems.


Thank you so much for joining us us Hedy. Can you tell us a story about what brought you to this specific career path?

Ihave been in technology sales and services for as long as I can remember — practically from the time I graduated from college. For a brief period, I left the workforce as I was raising my daughter. At that time, it was difficult to do both. Re-entering the workforce was very eye opening for me and enterprise content management (ECM) technology — which was document imaging back then — was quite new at the desktop level. That’s how I started in this market and eventually worked my way into various management positions.

Can you share the most interesting story that happened to you since you began leading your team?

I would say the most interesting phenomenon that has occurred, which applies to the technology field in general, is the dramatic shift in workforce. This has allowed opportunities for team members to gain experience in their designated areas or fields much faster and earlier in their careers than ever before. When leading a team with members whose makeup is aligned with this shift, a team leader will often need to look at situations from a different lens, which provides a new learning experience for the team leader as well.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Yes, absolutely. In a nutshell, I overestimated my abilities in multi-tasking during a product demonstration in front of a room with prospective clients — and totally blanked out! Luckily, I had someone there with me who was more experienced and picked up where I was blanking. Lesson learned? Always be prepared — and never underestimate what could potentially happen in front of a live audience!

What do you think makes your company/team stand out? Can you share a story?

Laserfiche’s mission, since its founding, has been to accelerate how business gets done by creating software that people love to use. A lot of companies aim to help accelerate business, but what truly makes Laserfiche unique is our focus on the latter part of our mission statement. People truly love our software, and not many B2B software companies can say that. We’ve maintained an extreme focus on customers, and all of our employees — from sales and marketing to development — communicate directly with users regularly, whether it’s to help solve a business problem or just to discuss ideas.

We swap customer stories every day to reinforce the real-world impact that our products have on the world. My teams are familiar with the global nonprofit that uses Laserfiche to further its mission to end world hunger; the county government that went digital using Laserfiche, saving millions of dollars while also increasing transparency; and the school district that centralized its data and processes in Laserfiche to help analyze the effectiveness of its programming and services for students. We hear new stories constantly, and they make me proud to be a part of the organization that’s empowering its customers to drive change not just in their own workday, but in their organizations, and in the world.

Are you working on any exciting new projects now? How do you think that will help people?

Product and feature development is always a collaborative process: Our sales teams are on the front lines, talking to enterprise architects and business users who have myriad use cases for these new technologies. We bring these insights back to our development and marketing teams to help improve existing products and features, or even spark new ideas that may be the foundation for our next big release. Currently, Laserfiche is innovating with cloud, artificial intelligence and machine learning, which is really exciting for companies looking to leverage these tools to improve efficiency, scale their business or create better, digital-first experiences for their own customers.

We have invested in cloud, AI and ML because we believe these technologies are driving the future of work. They are enabling people to use intelligent solutions to automate repetitive tasks, eliminate inefficiencies and focus on the work that matters, like creative projects, strategic decision making, innovating products and other activities that add value to an organization.

What advice would you give to other female leaders to help their team to thrive?

Put your best foot forward and genuinely care about the growth and development of your team members. Empower them to be their very best; don’t micromanage; allow them to learn from their mistakes, and always have an open-door policy!

What advice would you give to other female leaders about the best way to manage a large team?

Delegate and don’t micro-manage. Allow those who report directly to you to take ownership of their work. Hold them accountable, but make sure to support them along the way. This is the only way a large team can be managed and further grow.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I had the good fortune of being mentored by the founder of Laserfiche, Nien-Ling Wacker, years ago. Her words of wisdom are still applicable and frankly timeless. It’s important for all of us to evolve, learn, and change — to become better at what we do through hard work, impact the world around us in a greater way, and always maintain a sense of curiosity — never thinking we know everything. By giving me the platform to exercise these things and coaching me along the way, she contributed to my growth and development.

How have you used your success to bring goodness to the world?

I’ve had the opportunity to mentor a number of people throughout my career, and I continue to do so with those whom I manage, as well as people outside of my department through Laserfiche’s mentorship program. Mentorship is incredibly important, especially for women, and I’m happy to be able to offer my experiences and knowledge at the service of up-and-coming leaders.

What are your “5 Things I Wish Someone Told Me Before I Joined” and why?

Don’t sweat the small stuff! Stay focused on the big picture. As a competitive and ambitious salesperson, I would get distraught about not winning an opportunity — so much so that I would miss out on the learning experience.

Know there are more grays than black-and-white when making decisions, both personally and professionally. Every day, a team leader is faced with challenges that require decision making based on a variety of factors. The goal should be to make the best decision based on the situation.

Have patience with yourself. When not under self-imposed pressure, a person makes their best decisions. I find this works for me even today.

Reward yourself for your accomplishments. Self-worth is one of the most important things in career development.

Learn to say “no.” People will still respect you as long as you have a sound reason! This can be one of the toughest things that one needs to learn to do. It impacts overall daily performance as well as big picture goals and objectives.

Get to know people who might have different views from you both personally and professionally. One always learns more in a diverse environment. Interestingly enough, you might find out you have more in common than differences.

If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

Better addressing early childhood development is one of the most critical initiatives, as new generations determine the fate of our world. Unfortunately, the cost of childcare in most communities can be prohibitive for many families until children get to an age where they can attend kindergarten or first grade. I am hoping more importance can be placed on early childhood development, addressing learning disabilities at early stages and detecting other issues that could hinder a young person’s ability to flourish in the future.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Keep your eyes on the stars and your feet on the ground,” by Theodore Roosevelt.

It’s important to be grounded and rational; however, it is just as important to dream and have ambition to learn, improve and constantly be a better version of yourself. I have always strived to do this in my own life.

Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why?

It would definitely be more than one person. I have always been intrigued by the transformational leaders in history. They share many common characteristics of vision, courage, communication and in many cases, humility. Mahatma Gandhi and George Washington from the past, Ruth Bader Ginsburg and Elon Musk in the present.

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

Marketing Strategies From The Top: “Find ways to give back to your community”

by Ben Ari
Community//

Marketing Strategies From The Top: “Always ensure that the customer is satisfied”

by Ben Ari
Community//

Entrepreneurs Tackling Climate Change: “Everything starts at home, the family is the primary learning and social space”, With Amazource CEO, Sergio Calderon Rossi

by Amine Rahal

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.