Successful Marketing strategies are those that respond to new trends and previous research regarding the habits and interests of audiences.
However, there are many companies that, although they have given themselves an opportunity with Marketing, do not understand why their ROI is never as expected.
This usually happens because “loose” actions are created in the different digital channels, that is, actions that do not follow a previously well-studied pattern or strategy.
For example, many companies massively send emails to their customer base or send sales messages to their social networks without thinking about the first thing they should take into account: their audiences.
The truth is that audiences are no longer where they were before, ten years ago; new technologies have changed their behavior and consumer habits.
If more than one of these reasons has caught your attention, it is time for you to read these marketing strategies that have been tested and have given the desired results:
1. Make your content the real king
You may have heard that many times, but by implementing content marketing as part of your marketing strategy, your success is almost guaranteed.
But for this, you must study and understand the needs of your audiences and make your product the solution.
Our recommendation is that you dedicate yourself to making two-way content that is that is not your brand doing a monologue.
Get your audiences to participate and leave their questions.
Good content is the one that solves doubts or solves problems so that the brand is not left as it is only dedicated to selling.
Finally, making an editorial or content calendar will save you a lot of headaches, because there you will have everything organized and planned by dates.
2. Have a presence on Social Networks
Without a doubt, social networks are here to stay, as they show no signs of failure anywhere.
More and more users are joining them and the hours of their days they spend commenting and sharing with family and friends.
However, you must take into account that not all social networks are ideal for your brand.
For example, if you have a flower shop, it will be useless to have Twitter because this is the social network of immediacy, on the other hand, Instagram, because it is a visual network, will suit you like a glove. You can also buy Instagram likes cheapest and having an Instagram Marketing strategy could be a pretty wise decision.
3. Identify your Buyer Persona
This list of successful marketing strategies does not have an order or a “step by step”, but if it did, identifying the Buyer Persona would definitely be the first thing you should do.
And it is that creating this fictitious representation of your ideal client will be the definitive guide of where your marketing efforts will go.
By keeping this information in mind, it will be easier to lead your strategies to success, because you will know everything about your customers: their habits, behaviors, gender, and age. Interests, etc.
4. Work on web positioning
If you want to buy, for example, a tourist package to go to Cancun on your next vacation, what do you think is the first thing you will do?
Possibly it will be searching the Internet, right?
Therefore, you must make your business rank in the first places of search if you want your content to be seen.
This is a so-called strategy, which consists of using keywords when writing your content, using ALT attributes in your images, adding a Meta description, among other principles that you must follow to the letter.
Remember that it will be useless to write the best of all content if no one can find it.
5. Take on the challenge of email marketing
Another of the most important actions of Internet users is to check their emails, which is why it is important that your brand includes this strategy to be successful.
Although it can be cumbersome, there are tools that can help you with this strategy and thus optimize your times.
So that your emails are not sent to spam, it takes a little cleverness in the messages that will be sent.