5 Strategies You Need To Run A Very Successful Podcast, With Steve Cooper

I would start a movement where people would be nicer to each other on Social Media. I meet tons of people all the time and they all pretty…

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I would start a movement where people would be nicer to each other on Social Media. I meet tons of people all the time and they all pretty much get along. If you look at the name calling and arguing on Social Media that isn’t the case. I’m a firm believer that if you wouldn’t say something to a person face to face then be quiet!

I had the pleasure of interviewing Steve Cooper. Steve is the host of CooperTalk which is a podcast and internet radio show. Steve is “only as hip as his guests” and hosts actors, musicians, writers and comedians for an hour of organic chat about life and the biz.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I had a restaurant marketing job in LA and met a guy who ran an internet radio station at a Chamber of Commerce event. I always told him I wanted to do a talk show. A few months later I got laid off from my job and contacted him and started from scratch.

Can you share the most interesting story that happened to you since you started your podcast?

There are so many of them. I constantly meet successful people in the entertainment business. However I met country superstar Jason Aldean’s drummer Rich Redmond at a Hollywood party. I had no idea who Jason Aldean was but Rich and I hit it off. He ended up being a guest and has become a great friend because he is just an awesome guy and so positive. In fact, my GF and me went to see Aldean in Camden a few weeks ago and ended up getting great seats from Rich and hanging with him backstage for an hour before he hit the stage to a sold out crowd. (We also saw him last year.)

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

It was my first day in the studio and back then I also had to play some music. I was recording at the internet station and then would post to my website. I got done talking to my guest and put on music but never turned off our mics. The listeners basically heard us talk over the whole song. I’m just thankful that we didn’t say anything bad about anybody. What I learned from that was always say what you only want people to hear when you’re recording.

What do you think makes your podcast stand out? Can you share a story?

I think my podcast stands out because it’s all about my guest. I do my research but don’t prepare any questions before hand. We just talk and a lot of times they open up and tell stories they usually wouldn’t. I also seek out guests that I find interesting and enjoy their work. I look forward to and honored to chat with them. Deborah Foreman star of the 80’s classic “Valley Girl” tweeted that I was the best interview she had ever done which was a very cool thing and made me blush a little.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Just keep doing it. You will go through down times and think your content is tired out. I get frustrated at times when a possible guest will tell me they will do CooperTalk but then never get back to me again. That is when I think there are so many possibilities for guests so just go forward. Hang in there and have fun. Oh and be prepared.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I’m grateful to a few actors who enjoyed being a guest and have gotten me in touch with future guests. I love “Better Call Saul” and love Patrick Fabian’s character Howard Hamlin. The wonderful actor Spencer Garrett who has done my show a few times knows everybody. I sent him a message if he knew Patrick and next thing you know I’m on the phone booking him. So many great people have helped me and it makes me happy.

How have you used your success to bring goodness to the world?

I think I’ve entertained listeners in a positive way so that brings the world goodness. I also have mentored many new podcasters and helped them get guests. If I can make one person’s day then I’ve done my job.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

Not really a quote but six years ago I was in the cardiac unit for 6 days with congestive heart failure. When I got out of the hospital and survived the near death experience I decided to live life everyday. Be safe but live life everyday.

Can you share your lessons from your experience about the best way to 1) advertise your podcast 2) increase downloads 3) book great guests 4) produce it in a professional way and 5) best way to monetize it? Please share a story or example for each.

  1. Social media is the best way to advertise and reach out to other podcasters. It is a tight community.
  2. Downloads will come in time. However download numbers lie because a lot of people stream and don’t download.
  3. Book guests you want to talk to. Make them feel appreciated and in turn they will get you more guests.
  4. Know what you’re doing. I record on a little Zoom recorder these days over the phone but it sounds good and professional. Don’t overly produce because if you have a lousy show with lots and bells and whistles nobody will listen.
  5. Hit up advertisers and eventually you will make some money.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would start a movement where people would be nicer to each other on Social Media. I meet tons of people all the time and they all pretty much get along. If you look at the name calling and arguing on Social Media that isn’t the case. I’m a firm believer that if you wouldn’t say something to a person face to face then be quiet!

How can our readers follow you on social media?

Twitter @coopertalk Instagram @coopertalk1 website

This was very inspiring. Thank you so much for joining us!

Originally published at

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