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5 Strategies You Need To Run A Very Successful Podcast, With Mike Street

I’d love to create a platform where people could just listen. We do a LOT of talking but a lot of people are not listening. I think this…


I’d love to create a platform where people could just listen. We do a LOT of talking but a lot of people are not listening. I think this would help to create more empathy.


I had the pleasure of interviewing Mr. Mike Street, founder of SF1 Marketing and host of the SmartBrownVoices podcast. Mike Street is a Digital Strategy Consultant who works with brands like McDonald’s, Walmart, AARP, and Toyota.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I strongly believe you need to put out one GOOD piece of consistent content. I wanted to get deeper into blogger and diversity/inclusion. So I thought “why not do a podcast?” So I took an online course and found some podcasting mentors to help me get up and running and here I am today!

Can you share the most interesting story that happened to you since you started your podcast?

Well to start someone anonymously send me a large donation in the middle of my publishing of the show. So who ever that was THANK YOU! But the biggest thing to really happen was getting featured for Black History Month on the iTunes home page. That really brought in a ton of listener so I’m super grateful for Apple for showcase the show and help give me a platform.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Oh I was King of Mistakes in Podcasting from the land of mistakes.com. But my audio was AWFUL in the beginning of the show. I was trying to record al of my shows over the phone and then edit and upload but that’s NOT the move. If your going to do this and do it well INVEST IN A GOOD MIC. Spend $100-$250 on a mic. Don’t be cheap in this area cause it makes a world of difference in the quality of your show.

What do you think makes your podcast stand out? Can you share a story?

I think my show is unique cause I’m really giving a platform to many creators of color who can’t get mainstream press. The show is really my way of giving back to the community and highlighting the many awesome Black and Brown men and women who don’t get invited to be on the larger podcast. Podcasting is very dominated by White men, so we need a safe space to showcase thought leadership. I’ve had amazing guest like Paul C. Brunson, Denitria Lewis, Olympic Gold Medalist Cullen Jones and over 100 more. These are the future leaders that people should be paying attention to now.


Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

This is a big one cause podcasting is HARD. And it can be time consuming…from editing, to promoting…to doing everything else in between. I lost my Mother to dementia in year two of taping the show so that was a major setback in my content production cause I needed time to fully greave. So I would say to those looking to get into podcasting is that you don’t need to do 1000 episodes a month. Figure out a schedule that will work for your life. I see many podcasters are doing 10–15 episode seasons and then taking breaks. So do what’s best for your life, your family, and your mental state.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

My friends and family are ALL helpful to me. When I put out the word that I want to do something people are more than willing to step up and help me. So I’m truly thankful and grateful. I have a lot of mentors but I’ll give a big shout out to Paul C. Brunson. He was the person who really inspided my podcast and was my first guest. I was on his live streaming show 2 years prior to launching SmartBrownVoices. So it was his energy, friendship, and personality that inspired me to start the show. Our many phone conversations and text messages really helped get me going.

How have you used your success to bring goodness to the world?

EVERY FUCKING DAY! I strongly believe that if you are not bring goodness into the world you a doomed to live a dark life. I’m the first person who will send your resume to a hiring manager or help you raise money for an even. I’ve raised about $500,000 for various diversity organizations over the past 5 years. So I’m here to spread LOVED 100%

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

“Live every moment to the fullest!” Tomorrow is not promised to you, AT ALL. So live your life, your way. I remember sitting in the hospital with my Mother before she passed away. She would always light up when she saw me. She couldn’t speak anymore, but I knew her energy and power where still there. And I want to be that brightness to someone else when I can.

What are your “5 Strategies You Need To Run A Very Successful Podcast” Please share a story or example for each.

  1. Planning — Plan your podcast episodes as much as possible. In the beginning of my podcast journey I would just jump on the call and start talking. But I was missing key questions and other details that could be captured. My goal now is to unlock the secrets of success from my guest be the 15 or 100 years old. So now I do a lot of prep work and research on the guest to make sure they and showcased in the best light.
  2. Invest — Audio is the bread and butter of your show. Early in my show I was using Free Conference Call to record the shows. But sometimes the call didn’t record properly and that interview was lost. So invest in yourself. Invest in your show. It will pay for itself.
  3. Podcast Networks — Leverage podcast networks, events, and communities to find others who can support your show and provide advice. When I started out I only knew one podcaster. So I reached out to her and she introduced me to a ton of people. IT was from her help and support that I was fully able to launch the show successfully.
  4. Keep Producing — Your show will suck out the gate. You will hate your voice. You will over think the smallest things, but keep going. The more do you record the better you will be at it.
  5. HIRE STAFF — I found myself sitting on shows for weeks and weeks cause I didn’t have the energy to edit the audio. Thank GOD for Fiverr and UpWorks. I used these websites to find people who could edit the show, create graphics, and do social media outreach. It was money well spent.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’d love to create a platform where people could just listen. We do a LOT of talking but a lot of people are not listening. I think this would help to create more empathy.

How can our readers follow you on social media?

I’m @MrMikeStreet on everything.

This was very inspiring. Thank you so much for joining us!

Thank you for having me!

Originally published at medium.com

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