As a part of my interview series with prominent medical professionals about “How To Grow Your Private Practice” I had the pleasure of interviewing Dr. Will Cole.
Dr. Will Cole, IFMCP, DC, is a leading functional-medicine expert and consults people around the world via webcam at www.drwillcole.com and locally in Pittsburgh, Pennsylvania. He is the author of Ketotarian, lauded by top-celebrities and CEO’s, in which he melds the powerful benefits of a ketogenic diet with a plant-based one. Dr. Cole was named one of the top fifty functional-medicine and integrative doctors in the nation and is a health expert for mindbodygreen and goop.
My family was into health and wellness decades before it was trendy. Growing up in the 80s and 90s in rural Pennsylvania outside of Pittsburgh, not L.A., I was the weird kid in school who drank herbal tonics and ate strange health foods before it was all over Instagram. My friends didn’t want to hang out at my house since they knew there wasn’t going to be much in terms of junk food snacks. While it was strange to me then, I am grateful for it all now since it laid the foundation for where I am at today.
I really just wanted to help as many people as possible and saw the benefits of offering webcam virtual consultation support in healthcare, which was severely lacking, especially back when I first started practicing functional medicine. By operating as both a local and virtual clinic I was able to expand my reach and help more people than I could in a traditional office setting.
No one can do everything alone. I have a really great team that is very talented in their individual roles and we all work well together. It is great because we all share the same vision to put our patients first. Plus, we all have a great friendship with each other outside of work as well.
It’s all the same thing in my mind as each aspect of the business is interconnected. It goes back to having a great team that I trust to manage different aspects of the business but being involved enough to still jump in where I want to and where I am needed that particular day.
Honestly, there’s no specific hurdle that jumps out to me. There are always ups and downs in business but I was fortunate enough to not encounter any major hurdles, mainly because of my mentality. By staying relentless and focused, I was able to look past things that may have bothered other people more.
I had to acknowledge that what we are offering is of great value, we do a lot of hard work, and our time and experience has value. I had to remember that people pay for material things and we are talking about health which is priceless. Knowing your worth is not a bad thing.
I carve out time to meditate and do intentional breathing exercises. Diffusing essential oils throughout my day helps me refocus also.
Terry Wahls and Alejandro Younger have both taught me time and time again to work hard and be kind.
mindbodygreen was not only an inspiration to me but they gave me my first platform to write and share my message with the world.
I’ve only taken the advice that I know will help push me to the next level and I try to look at every piece of advice through the eyes of a prospective or current patient.
The Power of Now by Eckhart Tolle
Facebook — @doctorwillcole
IG — @drwillcole
Twitter — @drwillcole
Pinterest — @drwillcoleinfo
For other incredible interviews, please check out our podcast: Healthcare Heroes.
A special thanks to Dr. Cole again! The purpose of this interview series is to highlight the entrepreneurs, innovators, advocates, and providers inside Healthcare. Our hope is to inspire future healthcare providers on the incredible careers that are possible!