When I think about what it takes to remain in a 40-year working relationship, my mind boggles. In a business that is otherwise full of “disposables,” there aren’t many bands that have achieved this type of longevity with this type of success
The band that I refer to is Rush.
Rush is known for their extended-length songs, complex time signatures and concept albums. As a result, they weren’t considered radio-friendly and it’s been said that no one has ever been overheard whistling a Rush tune.
The band, often referred to as a Canadian “power trio,” has been characterized in the genres of hard rock and progressive rock, although their sound evolved to include a variety of additional elements including new wave and even reggae.
Their 40-year career has included record sales in excess of 40 million units, sold-out world-wide concert tours, a star on the Hollywood Walk of Fame, and their induction into the Rock and Roll Hall of Fame in 2013. (finally!)
I’ve seen Rush perform live countless times since the Hemispheres tour in 1978, and I’ve had the pleasure of meeting Alex and Geddy all-too-briefly before their 30th Anniversary tour. I can tell you that these are a couple of the most humble, unassuming, down-to-earth guys that you’d ever meet.
“All the world’s indeed a stage and we are merely players” – Limelight
In the sections that follow, I use the word “you” to represent either you-the-individual or you-the-company, depending on your particular perspective, in sharing some of the lessons that can we learn from the band called Rush.
Think about your two favorite people. Now imagine working with them, living with them, doing almost everything with them for say… 40 years.
I know, right?
The respect, chemistry and bond that has to exist for Alex, Geddy and Neil to accomplish what they have – and still like each other – over the period of time that they have been together is nothing short of remarkable.
From an interview at Grammy.com, according to Geddy Lee: “Most of the time the biggest concern we have is, who is going to say something funnier? Where we get into one-upmanship is in the comedy department, not the music department. I think those things combined have really helped keep this band going.”
What usually destroys a band are creative differences and personality clashes. Rush was able to avoid both.
“Glittering prizes and endless compromises, shatter the illusion of integrity” – The Spirit of Radio
Neil Peart, in an interview with Power Windows, said: “It was most important for each of us to be equal in input and output – each of us has to pull the same amount, musically, in composition and in every sense of being in the band. All of us have to pull together. It seems to me that’s the only way you can have a truly creative aggregate of people is if they’re all contributing in different ways.”
To build an organization that can withstand the test of time requires teamwork. And within that team, it is not only imperative to have the right people on the team, it is imperative that each team member has a clearly defined role and that there is trust within the team to inspire innovation. It is this type of culture that fosters collaboration and communication.
It is this type of culture that fosters success.
When your lead singer’s vocals are described in an album review as “snip-and-clip day at the kennel,” you need to develop thick skin and ignore the critics that are trying to bring you down.
But sometimes life requires that you overcome hardships that go far beyond that of just a bad review.
“I can’t stop thinking big, I can’t stop thinking big” – Caravan
Rush ‘disappeared’ for a 5-year period in the late-90’s due to Neil Peart suffering the tragic loss of his daughter in a car accident, followed by losing his wife to cancer in a little less than a year. Rather than get another drummer to perform in Neil’s absence, Alex and Geddy remained steadfast that there was no Rush without Neil.
Overcoming this type of adversity is incomprehensible, and no one would have second-guessed the band if they never returned. But they did return. (more on this below)
Dealing with the critics is easy by comparison. And there will always be critics. These “critics” can be external forces, but sometimes your worst critic of all is you. You must ignore the doubtful self-talk that comes from the fear of failure, or the uncertainty of starting over; and keep pushing on.
In another article I discussed the importance of Grit in determining one’s success – these guys personify Grit.
When you achieve a certain level of success, however you define ‘success,’ it it important that you not let it go to your head.
You see it all the time in sports, music, business – everywhere. Sometimes it’s the guy “who was born on third base but thought he hit a triple.” Sometimes it’s the gal who you “knew when…” that now has no time for you… or starts acting ‘differently.’
By any standard, Rush has achieved success. Record sales, concert tours, longevity, recognition by their peers. It all adds up to a successful career.
But through it all they have remained humble. And while they have always taken their craft very seriously, they’ve never taken themselves too seriously.
According to guitarist, Alex Lifeson in a Rolling Stoneinterview: “I guess we’ve been around for so long, we have fans all over the place, and they’re getting older and more influential,” I guess you get movie directors and doctors and writers, and suddenly your name comes up in a film or documentary.”
Being humble about their achievements, or even making fun of themselves, Rush has always been authentic and grateful.
“If you choose not to decide, you still have made a choice” – Freewill
It is these qualities that have helped them to build and grow what has been described as a cult-like fan base that has supported them over the years.
It’s no different with people in any business or any aspect of life for that matter. It’s really a pretty simple concept: nobody likes an a** hole. Don’t be an a** hole.
What drew me to Rush initially was the lyrics of the songs. They were not like the other bands – their lyrics were more… cerebral.
And the sound… how did three guys do all of that?
Early in the history of Rush it was a rarity to see women at Rush concerts. But over the years the Rush fan-base has grown to be a diverse mix of men, women and even kids, as parents introduced their children to their band.
To not only maintain, but grow a customer base over the years requires several things:
The “product” is of a consistently high-quality. The musicianship of Rush is that of virtuosity, with each band member largely considered to be one of the best to ever play their respective instruments. Neil Peart is, in fact, considered by many to be the best drummer of all time. (Don’t believe me? Watch this and decide for yourself)
The “customer experience” is great. Rush has never skimped on a live performance. According to Peart: “Live shows were always religion for us. We never played a show – whether it was in front of 15 people or 15,000 – where it wasn’t everything we had that night.” Given the level of technical difficulty required to perform many of their songs, the bar has always been set at a high level for them to execute. The stage shows and background videos always enhanced the experience. Give the people what they want.
The more that things change, the more they stay the same” – Circumstances
The brand inspires loyalty.Always innovative and authentic, Rush has connected with its “customers” like no other band. Previously I alluded to the band’s “comeback” after their hiatus… The band had built so much goodwill and loyalty over the preceding years that upon returning to the stage after a long absence, Rush was overwhelmingly welcomed back by their fans.
Brand loyalty inspires brand passion. If you’ve ever met someone who claims to be a Rush fan, you know exactly what I’m talking about. There is a passionate loyalty and enthusiasm in this customer base that might only be rivaled by the folks who sleep outside awaiting the release of a new gizmo. These are your brand ambassadors.
Fashion styles will change. Hair styles will change. Musical tastes will change.
So will technology, the economy and customer preferences.
One of the great keys to success is being able to adapt yourself, your company or your product to the changing times.
Reinvention for the sake of keeping up is only a part of the story though.
You also need to have the ability to see ahead of the curve to maintain or acquire a leadership position. Anticipating those trends requires a strategic vision.
Rush changed with the times while always remaining true to their core principles. From wearing kimonos to wearing skinny neck ties, the band always had its place on the musical hierarchy. While other bands disappeared from the scene with the changing times, Rush endured.
As Geddy puts it: “I guess, we were people who just dedicated to trying to get better.”
If you aren’t able to anticipate and adapt with changing times, changing environments or changing preferences, you will be left behind.
Whether you are a fan of Rush or not, there are many lessons that can be gleaned from their career. And even if you’re not a fan, you probably know at least one of their songs; the iconic Tom Sawyer.
Here’s Tom Sawyer performed live on Rush’s Time Machine Tour. So shut your door, turn up the speakers, and air-drum your way down memory lane.
About the Author:
Dave Bookbinder is a valuation expert and collaborative consultant. Dave has conducted valuations of the securities and intellectual property assets of public and private companies across all industries for various purposes. Among the many types of intangible assets that Dave has valued are human capital assets – people.
Do you believe that people are a company’s most valuable asset?
You might enjoy Dave’s #1 best-selling book, The NEW ROI: Return on Individuals, which explores the impact that people have on the value of a business.
Views and comments are my own.
Copyright: Dave Bookbinder
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