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“5 Non-Intuitive Lifestyle Tweaks That Will Dramatically Improve One’s Wellbeing”, With Samuel Carter

Turn your phone off- You’d be surprised how much of the world you can experience if you take your eyes off the screen and take your earbuds out of your ears. Life is best enjoyed being in the moment! I had the pleasure to interview Samuel Carter, Co-Founder of Trove. Born and raised in Evergreen, […]

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Turn your phone off- You’d be surprised how much of the world you can experience if you take your eyes off the screen and take your earbuds out of your ears. Life is best enjoyed being in the moment!


I had the pleasure to interview Samuel Carter, Co-Founder of Trove. Born and raised in Evergreen, Colorado. Sam attended college at Loyola Marymount University in Los Angeles. He raced on the LMU Ski Team until two crashes resulting in a broken pelvis and torn ACL/meniscus ended his competitive skiing career. Having traded pine trees for palm trees, Sam spent the remainder of his mid 20’s on the LA West Side. Sam worked as a production coordinator with Sony Pictures Entertainment, followed by several years with Deluxe Entertainment as a visual effects project supervisor. Sam was lucky enough to work on several of the top grossing films of all time. But the mountains of Colorado beckoned once more. Sam returned to Colorado in 2015 as a project manager for a heavy civil construction company. Projects under his supervision are now an integral part of the Denver Metro infrastructure. While Sam’s skill in project management made starting Trove possible, his desire to alleviate the aches and pains of people’s active lifestyles and his love for animals were his inspiration to start Trove with his mother, Deborah. A proud owner of a young beagle named Action Bronson, Sam is a passionate fly fisherman and a wildlife conservationist.


Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the story about how you first got involved in fitness and wellness?

Ihave always played a variety of sports, and in college, raced for my school’s ski team, so fitness and wellness became a pre-requisite to succeed on the field, court, and mountain. Growing up in Colorado didn’t hurt the cause, because I was surrounded by people who love the outdoors, who were active, fit, and loved to eat healthy foods.

Can you share the most interesting story that happened to you since you started your career?

From my career start in Hollywood film production, to commercial construction management, and most recently to founding my own health and wellness business, the story is similar. I continue to find that the value of hard work is the same in any industry. There has always been people with more experience, more connections, more clout, but I’ve found that hard work, persistence — and maybe a little charm — helps bring you across the finish line.

Can you share a story with us about the most humorous mistake you made when you were first starting?

What lesson or take-away did you learn from that? About 2 months prior to Trove’s official launch, we initiated a “soft launch”, sending products to close friends and family members. My uncle has had lifelong knee problems, so naturally he’s a big fan of our Trove Body Balm 750. Well, he placed an order for 3 balms which we happily shipped his way. He was appreciative, but questioned why one of the jars was half full and another was almost completely empty, with only some smears left inside the jar. Immediate lesson learned: refine fulfillment/shipping protocols to match the quality control standards of our products. And make unsurpassed customer service a company mainstay.

Can you share with our readers a bit about why you are an authority in the fitness and wellness field? In your opinion, what is your unique contribution to the world of wellness?

Past activities and my career have allowed me to familiarize myself with the most effective workout and sport injury recovery techniques and methodologies. Personal experience with recovery from serious ski injuries that resulted in surgeries, combined with an unwillingness to take narcotic pain medication has led me to explore and discover wellness alternatives, including yoga, Physical Therapy, chiropractic practices, cryotherapy, cupping, a healthy diet, and — of course. I am thrilled that through my company, Trove, I have been able to bring the vast health and wellness benefits of to the marketplace and make this available to others in a high quality, tested product line, with correct dosage and concentration, and products that taste great, smell heavenly, and work.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

That is an easy answer! My mother and the co-founder of Trove, Deborah Carter. For my entire life she has been my sounding board for difficult decisions and always offers solid advice. It doesn’t hurt that she’s a prolific business woman, with a background as an attorney, copywriter, and artist.

Ok thank you for all that. Now let’s move to the main focus of our interview. We all know that it’s important to eat more vegetables, eat less sugar, exercise more, and get better sleep etc. But while we know it intellectually, it’s often difficult to put it into practice and make it a part of our daily habits. In your opinion what are the 3 main blockages that prevent us from taking the information that we all know, and integrating it into our lives? Procrastination, stressful work/family obligations, tech distractions can definitely get in one’s way to practice daily healthy habits.

Can you please share your “5 Non-Intuitive Lifestyle Tweaks That Will Dramatically Improve One’s Wellbeing”? (Please share a story or an example for each, and feel free to share ideas for mental, emotional and physical health.)

  1. Turn your phone off- You’d be surprised how much of the world you can experience if you take your eyes off the screen and take your earbuds out of your ears. Life is best enjoyed being in the moment!
  2. Get a dog- Nothing like exercising with your best friend while getting an emotional boost from those puppy dog eyes and wet kisses.
  3. Take the stairs- An often overlooked opportunity for daily exercise, and you don’t have to wait for the elevator.
  4. Find the perfect water bottle- My choice is a 40 oz. double walled, stainless steel AVEX (mine is camo, but there are lots of great colors!). Hydration is essential for fitness, recovery, and general wellness.
  5. Send a written thank you note- In this high-tech, social media centric world, a hand-written thank you note is a rarity, but one that brings a smile (and therefore increased wellness) to the giver as well as the receiver.

As an expert, this might be obvious to you, but I think it would be instructive to articulate this for the public. Aside from weight loss, what are 3 benefits of daily exercise? Can you explain?

1. Stress relief- Work out those bad hair days, work deadlines, and financial woes with the positive results of exercise.

2. Self fulfillment- In addition to physically feeling and looking better, exercise promotes a feeling of accomplishment that resonates on a deep emotional level as well.

3. Interpersonal interaction- Exercise is not a lonely pursuit. No matter what form of exercise you choose, you can’t help but meet others going for the same goals and objectives, and create personal bonds that otherwise may have never been formed.

For someone who is looking to add exercise to their daily routine, which 3 exercises would you recommend that are absolutely critical?

I am a fan of Burpees, Planks, Long hikes

In my experience, many people begin an exercise regimen but stop because they get too sore afterwards. What ideas would you recommend to someone who plays sports or does heavy exercise to shorten the recovery time, and to prevent short term or long term injury?

Cross train. Work different muscles and don’t get hung up on one routine. Mix in a night of tennis or a day of golf. Always remember to stretch before and after exercise. Drink plenty of fluids, and never leave home without your Trove!

There are so many different diets today. Can you share what kind of diet you follow? Which diet do you recommend to most of your clients?

With the help of a food allergy test, I avoid foods that cause inflammation or sensitivities. I don’t specifically limit my diet based on food groups, but I practice intermittent fasting. I allow myself to be hungry for a while before I eat and when eating, I stop before I’m full. That way I eat less and maintain a generally healthy diet without having to be a pain in the butt at restaurants!
Is there a particular book that made a significant impact on you? Can you share a story? Shoe Dog, by Phil Knight. Phil Knight has left a forever mark on the world of fitness/athletics through Nike and his extensive philanthropic endeavors. However, it’s his grit, entrepreneurial spirit, and love for his parents so well described in Shoe Dog that inspires me. No matter how many apparent dead ends he encountered throughout his time at the helm of Nike he persevered by always playing aggressively.

You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

For more people to flyfish, hike, or pursue a passion that gets you outside. Really, just be creative and spend time somewhere with no cell phone reception in order to get in touch with nature and the friends you share it with!

Can you please give us your favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life?”

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” — Michael Jordan. This quote is a constant reminder that I’m not perfect, not even MJ was perfect. I can recall my fair share of mistakes (some extremely costly ones) in business and in sport. But the beauty of being human is striving for greatness, learning from our mistakes, and doing our best not to repeat them.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

Phil Knight. I would like nothing more than to ask him, simply, how he never gave up.

What is the best way our readers can follow you on social media? @trovecbd on Instagram and Facebook

Thank you for these fantastic insights. We wish you only continued success in your great work!

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