Finding your voice amongst the masses.
Amongst the masses of information readily available online, you will be told how to build a business, and keep it steady.
You will be informed on how to develop trends, and identify flaws before your competitors even realise what day it is.
You will be guided on how to strategically invite your audience to your own business domain as you continue on a brand-growing journey.
Amongst the masses of information, it’s so incredibly hard to filter what can benefit you, increase your revenue, and maintain your position as an industry leader.
That’s why we’ve done a little research, and came up with 4 incredibly simple, yet powerful, ways to better your business so that your filter can be packed away and used another day.
Let’s go!
Write it down
Writing down your ideas, your goals, and your objectives is the very beginning of the business adventure.
Compared to typing, physically writing down your ideas triggers the brain to recall information faster. It allows for a more thorough understanding of internal processes, as you sit and strategise about how you plan to take over the world.
Another aspect of this pearl of wisdom is the ability to write a blog. Companies who blog receive 97% (more links to their website than those who don’t, which gives those who have written blogs on their website the opportunity to continue to build brand awareness even while they’re sleeping.
Yes, blogs work… even when you don’t!
Grab a pen, and start writing!
Prioritise
Once you’ve written down your ideas and goals, it’s time to prioritise and create an internal system that can help you get there.
I’m a copywriter, so I understood this as prioritising the way in which I publish and promote my written work. It directed me to another blogging statistic, which showed that marketers who have prioritised blogging are 13 times more likely to enjoy positive ROI.
And so, I started writing this blog….
Prioritise your work, your goals, your ideas and use them as a stepping stone toward your final business destination, whatever that may be.
Understand Trends
Things are changing and they’re changing rapidly.
Hubspot reports that by 2020, customers will manage 85% of relationships without talking to humans. YES. 85%. So, just how are you going to manage this significant transition when your days are going to be spent more with Alexa and Google Home than your work colleagues and customers?
You’ll write a blog. That’s what you’ll do.
Take the time to really investigate and research current and growing trends when understanding exactly what direction you would like your business to go in.
Develop Trust
Authenticity is rare amongst our clouded servers of filters and Facetune. That’s why a consistent, authentic word is likely to break through the noise and reach out to the right audience, at the right time.
Blogs have been rated as the 5thmost trusted source for accurate online information. They are trusted, when well researched and backed up by statistics, by the consumer who is ready to enter into a business relationship.
Use your words to establish a trusting relationship with current and future consumers, and you will be in a stronger position to transfer that online interest into significant revenue.
The amount of information that continues to confirm that blogging and writing is not only a great way to build brand, but also establish relationships, is as confronting as a cold shower in the middle of winter.
You just can’t ignore the burn.
So, if there is one thing that you do today, make sure that it’s a step toward starting a blog for your business. You can do it yourself, you can manage it yourself, all while using it as a tool for international communication.
Get your FREE Introduction to Blogging PDF, start blogging,and feel completely compelled to tag @writtencommunications on your socials to share the way that you use your words.
Words; USE THEM!