4 Tips for Making Traditional Marketing Work – Lisa Laporte

Marketing is perhaps your business’s backbone that helps drive sales. The marketing initiatives that your business employs are crucial in determining whether your business will be successful or not. The advance of technology has created new marketing channels that are guaranteed to enhance return on investment. However, traditional marketing methods are still effective, especially when correctly […]

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Marketing is perhaps your business’s backbone that helps drive sales. The marketing initiatives that your business employs are crucial in determining whether your business will be successful or not. The advance of technology has created new marketing channels that are guaranteed to enhance return on investment. However, traditional marketing methods are still effective, especially when correctly applied. Here are some tips on how to make traditional marketing work for your business.

Emphasize on creating good visuals

Marketing is essentially all about creating a buzz across the market. To make your traditional marketing methods such as billboards work and be relevant for your business, you need to create good visuals with a strong message. To be effective, in this regard, you need to work with a qualified and experienced graphics designer to create a contemporary still image advert which, when posted on a billboard, will be sure to cause heads to turn.

Take note of your positioning

A good billboard advert should be accompanied by proper strategic positioning to attract the interest of as many people as possible. As opposed to modern day internet-based marketing where an advert can be circulated across the web and social media platforms, traditional marketing methods let the public walk and stumble upon the adverts. To be effective, therefore, you should choose to position your adverts on crowded areas such as the subway station, along major highways, on traffic jam hotspots, and any other area where consumers frequent.

Borrow from others

When it comes to marketing, borrowing from successful marketers is never a bad idea. You may, therefore, need to check what other rival businesses have put up in their adverts in order to get an idea of how to create your traditional advert. Checking inspirations from websites which archive past traditional advertisements which created a buzz in the market may help you to create an impressive advert for your business.

Add a modern touch

When focusing on traditional channels of advertisement, adding a touch of modernity comes in handy in helping ensure efficiency. For instance, you may opt to give your billboard advert an enhanced touch by incorporating a motion sensor-powered light designed to illuminate whenever someone walks by. Such a simple touch is handy in helping encourage even the most ignorant consumers to stop by and have a look.

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