When I entered the industry of digital marketing back in 2016, the biggest challenge I faced was building a loyal audience online.
In my first job as a junior content writer, I published blog posts every single day.
But the result? — No traction.
And it was not just because I was a fresh writer who had no experience in writing quality blog posts. I admit that was certainly one of the main reasons.
But the other main reason, the most important one, was that I was treating my blog posts as a long-form of advertising channel to market my employer’s services.
Thankfully, I realized my mistake sooner rather than later.
I learned that by masking blog posts as calls to action to get people to sign up or hire our services will never build us a loyal audience online.
Though you should definitely add your services or products in your blog posts if you’re a business, but they should never be the driving force behind your blog posts.
Let me give you my own example:
Before I realized my mistake, I was publishing blog posts like “How Hiring Mobile App Developers from India Can Help Your Startup?” and “Why Outsourcing Your Website Development to India is The Smartest Move You Can Make?”.
These kinds of blog posts are basically sales pitches.
They’re not helpful. And they certainly don’t help in building a loyal audience online as well.
The better approach to building a loyal audience online would be answering common questions, solving specific problems, or teaching something. — A tool or a skill or anything.
Take this article for example:
I’m not marketing my services. I have not even mentioned what business I’m into these days. I’m simply trying to help aspiring bloggers and businesses how to build a loyal audience online.
Although, by writing only helpful blog posts won’t automatically build you a loyal audience online. That is just the first step. There are 4 more things you need to do if you want to grow your loyal audience base.
The next time you sit down to brainstorm ideas for your next blog posts, ask yourself this one question:
“What my potential audience is struggling with the most?”
Now do an in-depth research on the topic.
Find out who has already written blog posts about that topic.
Then, take some time to study all contents that has been written online about that topic.
And lastly, figure out how can you beat the competition by giving more to your potential audience.
For example, if the top 5 Google search results are 1500–2000 words articles, write a 2500+ words article. Include more solutions, better actionable steps, more statistics, and advice posted online by experts on your blog subject.
In case if you’re still not sure how to find the right blog topics, I’ve already written an in-depth article on how to choose blog topics that bring steady stream of traffic for years.
I know this has been said like a million times. But not by me, so I’ll say it too.
“Publish blog posts on regular-basis.”
If you launch a blog and expect it to drive a big ROI such as 1K, 10K, or 100K email sign ups, while publishing infrequently, then you might as well don’t do it at all. It’s pointless.
The reason is because there is already too much competition. Every day, more than 4 million blog posts are published on Internet.
And besides, the chances of your new-born blog going viral is not even 1%.
The point is, you’ll never be able to build a large audience base if you don’t plan on publishing blog posts on regular-basis.
So, if you’re going to do it, do it right.
Make your blog a top priority and turn it into a valuable resource and media channel that people come back to on a regular-basis. And the only way to do that is putting out blog posts consistently.
Else, don’t bother with infrequent publishing. Just focus your efforts on something else.
Now, don’t forget — To build a loyal audience, you need quality as much as you need quantity.
“It’s battle of the fittest!”
Every day you’re not just competing with your competitors, but also with yourself and what you created yesterday.
What I mean is, if you’re not improving on daily-basis, then your audience might knock on your competitor’s blog for better content.
So, make sure you’re improving the quality of your blog posts constantly.
If you look at any of my articles, you’ll notice one thing in common.
You’ll notice that I always share my personal experiences in the form of storytelling.
And it’s not just because I’m a good story teller, but I also believe (and most writers agree) that storytelling is a key skill of any great marketer.
In fact, there’s no better way to capture attention and turn your visitors into loyal readers than storytelling.
So, if you’re not using storytelling in your blog posts or in any form of content for that matter, then you’re missing out on an incredible powerful asset.
If doing all of these sounds a lot of work to you, that’s because it actually is.
Standing out from others and building trust is tough, especially in the online content game.
But, if you understand how you need to play the game from now onwards, then you’ll surely succeed in building a seriously large amount of loyal audience online.