Did you know that only 1% of cold calls culminate in meetings with the prospect? It’s certainly not easy to increase sales through cold calling. In fact, most tele-callers need to make 100-500 calls to qualify a single lead.
However, many businesses still rely on cold calling to engage their prospects and drive sales.
Cold calling can certainly yield results, but only if you follow the right guidelines.
Let’s take a look at a few of the best ways to enhance your cold calling tactics to increase sales.
Research Before You Call
You need to make sure that you’re targeting the right audience before you make a cold call. You also need to get to know your prospects a little. Learn about their tastes, preferences, and needs. And think about how your product or service can solve their problems.
Only once you have all of this information, go ahead and make the call. You need to provide them with some valuable information and be ready to answer all their questions.
Cold calling requires patience and persistence. Don’t get frustrated by unanswered calls or negative responses from your prospects. Remember that it’s all a part of the game.
Most of the time, you will need to be self-motivated. Keep at it, and don’t give up easily. It might take a lot of negative responses before you get a positive one. But you will get there if you’re patient and persistent.
You can use a script that has the answers to the most common questions or objections raised by prospects in your industry. However, don’t be robotic and read everything from a script.
Instead, talk to them as you would with a friend. But remember to be courteous and professional. Answer their questions as well as you can without sounding robotic.
On your first call, introduce your self and talk about your product with a focus on how it can help them. This can help to build their interest in your product. Don’t be too pushy. Listen to what they have to say and respond accordingly.
Want to know more about how you can increase sales with cold calling? Here’s an infographic that will help you: