Imagine a running race where you jump from the start to the finish line. You get a medal and talk about how great you did and everyone applauds. You have instant success, without any of the work. Pretty awesome idea in your head huh, except in reality all you did is jump to the end to get the rewards.
It’s getting the accolades without running the race; it’s getting there without doing any of the work or going through the journey to get there.
Humanity now days wants to jump to the end of everything, to get the result without actually running the race or develop on our way to the goal.
We want the reward and the title and the instant relationship, and we jump to the end, and miss the middle, like jumping a huge chasm.
Well sorry but it shouldn’t work that way but interestingly humanity seems to be doing this more and more. Is this just our instant gratification society?
I’ll give you some examples about some things we do that are the end result and we are missing the process.
Approach #1. Creating a ‘business’.
You shouldn’t actually set out to ‘create a business’. What you do is simply start creating. You start dreaming. You start taking action. More importantly you just start doing stuff you love, that you are passionate about, start making a difference.
And it grows! It GROWS INTO a business! Like magic! The business is the END RESULT of your efforts.
And realise that businesses take at least 10 years to become ‘an overnight success’. But in those 10 years, many many people give up and they don’t get there. They give up passion, give up hope, it’s too hard, to many hurdles, and they think where’s my success. Some of the best entrepreneurs I know have been working hard for years, and they are keeping their passion, keeping their vision, and they are not giving up. When that company goes mainstream, they will look like an overnight success but they have been busting their ass and living off the smell of an oily rag and have put everything on the line to get there.
Approach #2. Creating ‘authenticity’.
It’s about BEING authentic, it’s not about creating authenticity or telling people you are authentic.
People can sniff out people who are not genuinely authentic and real. A load of social media personalities and brands now days are proclaiming to be ‘real’ and ‘authentic’. In fact, this is the opposite of how we should be approaching this.
The real people, the truly authentic people, don’t give a shit about this; they don’t tell you they are ‘real’, they just live. They just do their thing. Remember the saying if you have to tell people you are the thing, you are probably NOT that thing.
Approach #3. Jumping to the business end when you haven’t built a relationship.
This is hugely under estimated… but often the most powerful way to do business.
The best way to do business is to build friendships and connections with the people first and then move to doing business. Don’t just leap to the business without developing any real connections. It’s like cold calling someone and trying to make a sale VS calling a best friend and asking for help.
How do you get there? Well, a key to business is having trust and loyalty. The key to gaining trust is building friendship. Trust IS friendship. Friendship is loyalty. Friendship is a key factor in building a group of people who have your back and who can work as a team.
Everything is about people and the connections you have with people. Think of the elite; they have networks of people who they can call and pull strings with. It’s who you know. Unite and conquer.
There’s power in this model. Instead of a bunch of disconnected individuals all looking out for themselves, pretending to work together, and gossiping behind each others backs.