3 Benefits of Taking Online Classes in Marketing – Lisa Laporte

Lisa Laporte highlights the many benefits of taking online classes to hone your marketing skills.

There’s plenty of reasons to believe that digital marketing is going to be far and away the dominant strategy for marketing in the future. As the internet becomes an increasingly synthesized aspect of everyday life, digital platforms have become the primary method for absorbing information, and they offer a cheaper and more customizable form of outreach than traditional marketing. That means that anyone interested in marketing should have a strong handle on digital marketing. Fortunately, there are a number of online courses that can help you understand the fundamentals, and there are a few advantages inherent to this educational path.

It’s advantageous for busy professionals

Whether you’re an experienced professional looking to move out of your existing field, a veteran marketer trying to stay up with current trends, or just an entrepreneur looking to get a handle on your marketing team’s terminology, it’s much easier to find a balance between working and studying when you opt for an online education. Classes can be watched on your own schedule, and you don’t have to spend the time driving to a campus to engage with teachers.

It’s an affordable alternative to traditional education

Traditional universities can be incredibly costly, but online classes are on average less expensive even than community college. With student debt being a grave point of concern for many graduates, considering how much you’ll spend for your education, pursuing online classes is incredibly practical. In terms of cost, there’s no better choice than an online program.

It offers a higher level of interactivity

While many skills aren’t particularly well suited to online teaching, the online structure is actually a benefit when trying to learn the ins and outs of digital marketing. Since much of the coursework requires students to interact directly with digital media, online courses offer professors more meaningful and creative ways to integrate the materials with the learning that you can’t get in a traditional, physical classroom. Live demonstrations are especially advantageous. This format allows instructors to guide students through digital marketing fundamentals directly and employ screen sharing functions to walk them through the processes. And the integration of live chat and voice chat functions creates an environment that’s more intimate and resembles a conference call rather than a lecture hall.

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