Nabeel Ahmad is the founder and CEO of Vertabyte, a full-service digital agency that partners with clients to drive their business outcomes. After having worked with many businesses to handcraft the best marketing campaigns, Nabeel has established himself as one of the top marketing experts of the 21st century. He is also the founder of The Influencer Factory, which is a PR agency that specializes in strategic media placements. Over the years, Nabeel has partnered with many influencers, entrepreneurs, startups and established companies, and has successfully gotten them featured on major publications like Forbes, Entrepreneur, Huffington Post, Inc Magazine, and more. I recently had a chance to meet Nabeel Ahmad, and here are 3 marketing tips he shared with me that can help businesses dominate the marketing landscape in the 21st century.
Harness the power of Influencer Marketing
An influencer is a person who has a large number of followers on social media, and people love to follow his/her lifestyle. Influencers can be actors, singers, YouTubers, or anyone who has a large following on social media. In this era of social media, influencer marketing has become a strong force in business and marketing. Many top brands have been paying influencers to promote their content to their followers, which leads to a lot of sales and increase in revenue. In 2019, it is absolutely essential that businesses utilize the power of influencer marketing in order to beat their competition.
Produce engaging content
As we all know content is king. Whether it’s on your own website or on social media, it’s your content that will engage your followers. You may be able to attract a large crowd for yourself by using social media marketing, but only strong content will make them inclined to keep following you.
In the 21st century, there is too much content on social media, and attention spans are decreasing. In order to stand out from the crowd, your content must be unique and interesting. People want to see and read interesting stories, or things that benefit them. If you are unable to provide that, people will just divert their attention to others who are able to provide them what they want.
The goal is not to simply put content in front of people and hope they respond to it, but rather to encourage them to share and engage with it. Content — whether it’s an article on an outlet or a video on social media — opens the door for two-way communication, which is crucial for building trust and letting customers know that you appreciate their business.
Therefore, it’s essential to make your content interesting and easy to read. This will have a huge impact on your business in the long run.
Don’t ignore video marketing
In 2019, videos have the highest engagement rate out of all types of content on social media. That’s the case on all social media, not just YouTube.
If you want to increase your following then try to upload engaging videos on your social media pages. The video can be in various forms like vlogs, interviews, webinars, presentations, tutorials, product reviews, testimonials or animations.
The best strategy for video marketing is to start with competitor analysis. Research your competitors, see what type of video content they are producing, and find out what type of videos are getting the most engagement. This will help you craft the best video marketing strategy, and will save you money that would have been wasted on marketing videos that aren’t that engaging.
It was a pleasure discussing marketing with one of the top experts in this industry. Nabeel Ahmad can be reached on Facebook @nabeelahmad101, or on Instagram @nabeelahmad19